NEON | Diversity Employer

OUR MISSION

NEON's mission is to build wealth for low-to-moderate income entrepreneurs in North Minneapolis and surrounding communities. 

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OUR VISION

Why we exist

• NEON's vision is to transform North Minneapolis and the surrounding area into a prosperous, visible, sustainable, and highly-diverse multi-cultural community of entrepreneurs.

OUR VALUES

We strive for the best customer service in the world, relentless pursuit of excellence, and respect for the individual. 

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• ​Small business ownership is a viable path for many low-income residents to generate income and wealth for themselves and their families.

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• New business development is a desired strategy toward the physical and economic revitalization of north Minneapolis.
   
• To the greatest extent feasible, Northside residents should have an ownership stake in new businesses in their neighborhoods.
   
• In supporting diversity and inclusion within the business community and welcoming innovative ideas.
• To be successful, new business development should place an emphasis on honesty, trust, dignity, and integrity within the business community, which is best shown by “meeting people where they are,” with responsive approaches and customized solutions that respect the individual.

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• In working collaboratively with existing organizations to leverage each other’s talents and abilities to maximize investment in entrepreneur-serving organizations within the Twin Cities region.