Sr Manager Consumer Insights

PURPOSE AND OVERALL RELEVANCE FOR THE ORGANIZATION

Join the Merchandising Planning and Consumer Insights team, the function that connects consumer understanding to strategic direction across North America. As Senior Manager, Consumer Insight, you will support the creation of consumercentric strategic business plans and bring clarity, tools, and insights to merchandising teams throughout the gotomarket process. Your work will strengthen the merchandising brand strategy and ensure decisions reflect what is most relevant to the consumer.

KEY RESPONSIBILITIES

• Manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring highquality execution through planning and project management processes.
• Perform business and operational analyses to support informed decisionmaking at the senior level.
• Analyze proprietary data sets in partnership with analytics teams using tools such as Tableau to identify insights that drive action.
• Source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding.
• Develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences.

KNOWLEDGE SKILLS AND ABILITIES

• Ability to create strategy using data analytics and consumer insights.
• Experience developing category strategies informed by market trends.
• Leadership skills with experience guiding direct and crossfunctional teams.
• Ability to balance strategic thinking with operational execution.
• Strong communication and presentation skills.

REQUISITE EDUCATION AND EXPERIENCE MINIMUM QUALIFICATIONS

• University degree in business or marketing, or equivalent experience.
• Minimum of 7 years of experience in CPG or FMCG.
• Proven experience in marketing, sales, or trade marketing.

Bring your strategic mindset and consumer insight expertise to a team shaping the future of merchandising in North America. Apply today and help lead the next chapter of the three stripes brand.

THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.