Vice President, Marketing

The Vice President, Marketing is a key member of Medica's Leadership Team responsible for developing the overarching marketing strategies and plans to meet yearly business objectives and goals for all lines of business across three brands and their associated geographic markets - this includes D2C acquisition and B2B marketing as well as Brand advertising. The VP will lead a team utilizing consumer data, analytics and research-derived insights to create the associated go-to-market programs most likely to meet consumer and business needs to achieve and support business growth. In addition, the VP is responsible for communications and RFP responses.

Reporting to the SVP/Chief Marketing & Experience Officer, the VP has cross-matrixed reporting accountabilities to the SVP/GM, Government Programs; SVP/GM, Individual & Family Business; and SVP/GM Commercial Markets, and Market Leader President and associated MN, WI, NE, MO market leaders. In addition, collaborates across the enterprise to ensure alignment and integration and establishes key partnerships with Sales, Product Development & Management, Customer Service, and Operations, and IT to advance marketing and experience. The VP is responsible for establishing and maintaining critical relationships with external sourcing partners and overseeing the work product of Medica's direct marketing/performance marketing agency partner(s), brand advertising agency partner, production partners, and freelance talent.

Key Accountabilities:

Development & Execution of Consumer Marketing

• Develops overarching marketing strategy and projected results and leads team to develop strategies for each line-of-business and geography.
• Oversees the development of marketing/media plans, and execution of direct-to-consumer acquisition marketing in support of D2C market segments that is performance-based, measurable and results-oriented.
• Leads communication and collaboration/debate across Markets VP+ levels to gain alignment on strategies and investments

Brand Advertising Strategies & Execution

• Oversees the development and execution of brand advertising strategies, programs and initiatives in support of all lines of business, that is performance-based, measurable and results-oriented.

Development & Execution of B2B Marketing & B2B Engagement Strategies

• Oversees the development and execution of commercial sales marketing and RFP responses in support of new business, existing business and customized client needs and product offerings. Additionally oversees communication for provider, broker and employer audiences.
• Leads communication and collaboration/debate across Commercial and Market Leader VP+ levels to gain alignment on strategies and investments

Member Engagement Strategy & Execution

• Lead cross-company development of member engagement strategies to manage and improve STARs member experience ratings including but not limited to CAHPS and HOS member surveys
• Leads communication and collaboration/debate across with STARs, Clinical, Operations and Product to gain alignment on strategies and investments

Performance Management

• Establish and continuously modernize KPIs to measure the effectiveness of marketing and communication initiatives and make data-driven decisions to inform strategies and optimize results for D2C and B2B marketing campaigns and member and B2B communications.
• Leads communication and collaboration/debate across Markets VP+ levels to derive insights and optimizations

Budget & Resource Management

• Oversees management of annual budget and development of variable performance-based investments in support of dynamic and changing market needs
• Leads overarching business case development and socialization at C-level for marketing/media spend

Talent Management & Function Development

• Builds and shapes a highly effective marketing organization by hiring, training, motivating and setting leadership direction for team members that support D2C and B2B market segments which includes 3-5 sr director level direct reports and multiple director-level Team size 30-50 exempt FTEs plus contractors
• Responsible for developing future operating model needs, maximizing team resources and skill sets and developmental opportunities

Qualifications:

• Bachelor's degree, MBA preferred in marketing, finance, or related field plus 15+ years of relevant work experience required
• 8+ years of senior leadership experience
  
  
  
  • Demonstrated experience leading teams of teams including directors/sr directors as direct reports
  • Demonstrated experience presenting, collaborating and partnering with senior leadership to build and deliver marketing strategies in support of key corporate priorities
  
  
  
  

• Demonstrated expertise and success in Digital Marketing, Product Marketing, and Brand Advertising in both D2C and B2B
• Experience developing and executing a multi-channel go-to-market DTC strategic marketing and member experience plans including success using data driven approach to decision making, and success using most modern marketing tools and tactics (Google Demand Gen, etc.)
• Experience marketing federally regulated programs, ideally health care marketing
• Strong experience and savviness related to D2C acquisition marketing, B2B marketing, commercial segments and providing client facing support
• Experience securing investments and budget management experience
  
  
  
  • Proven hands-on development of robust marketing plans and associated budgets
  • Background in developing strategies, business cases and persuading SVP+ levels to buy-in and support the investments
  
  
  
  

Skills and Abilities:

• Exceptional verbal and written communications skills
• Experience working in a fast-paced environment with a proven change management background
• Demonstrated experience working collaboratively in team-based environments and successfully leading and developing high-performing teams
• Experience working with senior management across multiple teams and organizations
• History of driving major initiatives and achieving performance goals across complex organizations

This position is an Office role, which requires an employee to work from the designated office, Minnetonka MN, on average, 3+ times per week.

The full base pay salary range for this position is $240,000-$360,000. Annual base pay salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and or licensures, the position's scope and responsibility, internal pay equity and external market salary data.

In addition to base compensation, this position is eligible for Medica's Short Term Incentive plan, Long Term Incentive plan and our Supplemental Executive Retirement Plan.

Medica offers a generous total rewards package that includes competitive medical, dental, vision, executive life insurance, Self-Managed Time Off, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.