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Marketing Operations Application Specialist

Appian
tuition reimbursement
United States, Virginia, McLean
Nov 12, 2024
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things. We're looking for a Marketing Operations Application Specialist to join our team. As the Marketing Operations Application Specialist you will lead our lead journey and digital nurture activities. This person will focus on getting leads ready for sales and will work closely with the industry marketing and paid media teams to develop effective digital nurture campaigns. Key Functional Responsibility: Ability to effectively execute nurture activities leveraging a modern martech stack. Familiarity with a modern martech stack including web, CRM, and marketing automation capabilities. Prior Salesforce experience strongly preferred. Capabilities in audience segmentation and tracking lead journeys. Ability to operationalize and provide enablement for key martech tools. Must be able to learn and implement new technologies quickly. Experience with lead flow, lead enrichment, lead assignment, and monitoring operational performance in SFDC. Strengthen company performance through our operations stack and analyzing lead automation performance. Lead SFDC/Pardot data projects, including data hygiene and enrichment work. Train and provide first-line support to a diverse marketing organization to support go-to-market activities Professional Skills + Qualifications 5-8 years related experience with operating and managing tools in a modern digital marketing stack Experience with data analytics and audience segmentation Strong writing skills with the ability to clearly and effectively articulate thoughts and points Excellent analytical, organizational, project management and time management skills BS/BA degree Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: Twitter, LinkedIn. Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice