Marketing Director, Chronic Therapies - Kidney Care

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

The Marketing Director, Chronic Therapies - Kidney Care will establish and direct marketing strategy across our Chronic products and services. You'll join a high-performing team leading Vantive's US Chronic Therapies portfolio; delivering $1B+ worth of business.

Key responsibilities:

• Partner with ISC, Finance, Clinical, Market Access, Regulatory and Global Marketing teams to ensure successful day to day operations of business
• Own US product launch plans including go-to-market strategies
• Serve as the US organizational contact for all Automated PD cycler platforms, assessing market needs / barriers, developing marketing strategy and materials, supporting market initiatives, and ensuring successful commercial launches.
• Deliver financial forecasting, product allocation and identify budget requirements to ensure proper execution
• Lead/support market research and analyses of market trends to inform go-to-market strategy
• Lead the development of marketing collateral and training materials to assist with launch, growth, and product maintenance phases
• Manage all facets of the on-going operationalization of the product, including inventory management, profitability, quality issues, and regulatory compliance.
• Create strategy, training, and promotional pieces related to the portfolio for healthcare professionals and patients
• Build fundamental business models that will be used for business forecasting and alignment with capacity planning and long-range plans, partnering with critical stakeholders
• Interface with global corporate executives such as the Global and Regional management team
• Demonstrate high caliber project management skills - Supporting the launch of a major advancement and driving high visibility projects through multiple stage gates - early high focus on market research
• Relentlessly drive progress towards Launch dates, bringing together multiple workstreams to a single launch point
• Develop marketing plans, training, and promotional pieces for Emerging Therapies products and Services - including value propositions and claims that optimizes the product portfolio offering to improve profitability & sustainability
• Develop foundational tools and materials to support consistent, aligned, and on-brand promotion, marketing plans, training, and promotional pieces
• Serve as business and marketing resource for leadership, sales, finance and other stakeholders
• Understand strategic vision across multiple business to knit together therapy growth objectives
• Provide cross stakeholder marketing support to drive business growth in the US by:
  • Delivering specific goal-oriented launch stage gates to successful completion
  • Developing consistent messaging and reporting metrics around these initiatives
  • Collaborating with sales, clinical education, finance, supply chain, marketing and other stakeholders
  • Partnering closely with global Marketing and Medical teams
• Act as thought leader to review, examine and execute all commercial and therapy opportunities that are accretive to the business and within the business bandwidth to deliver results

Key Attributes

• Strategic Thinking - Solid ability to understand internal business and market trends, complex financial data, and customer needs to help define advanced planning/positioning strategies that create value/drive growth.
• Planning Skills - Strong mastery of near, mid and long term horizons for specific therapies that are served by US Kidney Care products and services. Ability to juggle multiple requirements within a short and medium term plan that allows multiple goals to be achieved.
• Communications - Ability to develop/execute verbal and written communication plans, messaging, and brand campaigns across multiple stakeholders, organization levels and functions. Entrepreneurial Mindset - Ability to conceptualize new concepts driven by deep understanding of the internal and external stakeholders.
• Leadership - ability to earn respect, lead with and without direct reporting responsibility and align with/ represent decisions to others
• Customer Focus - A passion to represent Voice of Customer of patients/professionals to understand unmet market needs/cost-effective solutions. A proven track record of managing high profile customer relationships, including Key Opinion Leaders (KOLs).
• Clinical Expertise - clinical background incorporating Education, dialysis and/or Acute care
• Strong Team Player - High energy team player with a focus on meeting commitments/ contributing to a high-performance culture, work in a multicultural matrix environment and build strong collaborative relationships with a diverse group of cross-functional team members including Medical Affairs, Quality, Regulatory, Industry partners, and sales teams.
• Quality and Ethics - Strong understanding of QA requirements for Medical Devices. Ability to make the right decisions for our patients, customers, and stakeholders. Knowledge of the healthcare environment and demonstrated ability to manage Medical Devices to ensure compliance to guidelines.

What you'll bring:

• BS/BA degree required
• 10+ years Marketing experience required - including successful launch experiences
• 3+ years demonstrated marketing experience within the healthcare, pharmaceutical, medication device, and/or life science industries preferred
• Strong communication, collaboration, presentation, and organizational skills.
• Ability to analyze and find creative, innovative solutions to business challenges.
• Digital literacy including Microsoft Office Suite and SalesForce.com.

We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $184,000 - $253,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

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