Assistant Director of Annual Giving

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

The Assistant Director of Annual Giving is a subject matter expert for FIU's digital and direct mail fundraising and brings innovative ideas to launch annual giving campaigns. Manages digital and direct mail fundraising efforts to acquire, retain, engage and upgrade FIU annual giving donors. Provides fundraising support for the university's development program. The position will be responsible for supervising one or more student assistants.

• Collaborates with Annual Giving Department leadership, the Assistant Director implements and manages digital and direct mail fundraising program and campaigns, executing effective strategies and techniques in email marketing, digital advertising, website promotions, and other efforts.
• Coordinates a year-round phonathon, direct mail, or faculty and staff campaign program that will involve identification, cultivation, solicitation, and stewardship of annual gifts from alumni, faculty and staff, parents, friends, and corporations.
• Implements deadline-driven direct marketing fundraising campaigns including FIU's day of giving, calendar year-end, fiscal year-end, constituent specific campaigns and launch new campaigns.
• Creates triggered email marketing campaigns to drive donor retention and conversion and increase lifetime donor value. Presents the college's financial needs and funding goals articulately, persuasively, and with confidence.
• Supports direct marketing fundraising activities for donor-facing programs managed by other Development teams, schools, and units.
• Serves as a key member of the Annual Giving & Development teams and will be instrumental to help shift culture to fully embrace digital innovation and experimentation to deliver an Omni Channel donor experience. Serves as platform administrator by configuring settings, providing ad hoc reports to partners, creating URL redirects, managing fund designations, representing giving platform at ITS & Development Operations meetings & projects, evaluations, and more.
• Supervises the direct mail campaign by working with internal and external partners. Works in partnership with Donor Relations and Stewardship, acknowledge gifts to the FIU Foundation. Utilizes Raiser's Edge to enter notes and update giving bio, while maintaining strict confidentiality, as well as tracking metrics for strategic fundraising purposes.
• Partners with various foundation departments including the Office of Marketing and Communications, Development Communications, and other key stakeholders to manage the digital fundraising advertising program, and develop and implement paid digital advertising campaigns to acquire and retain donors through existing and emerging advertising platforms like Facebook, Google Ad, etc. Partner to help Advancement Operations develop an ongoing process for email list hygiene and clean-up in the supporter database and related systems, based on best practice. Works with the Division of Strategic Communications, Government and External Affairs, to ensure consistency with university branding efforts and campaign alignment.
• Analyzes effectiveness of Direct Marketing fundraising campaigns against organizational and industry benchmarks. Manage testing plan and roadmap to optimize digital fundraising efforts to increase revenue and lifetime donor value. Monitor and interpret program KPIs, giving statistics, trends, successes, and outcomes, sharing results and key takeaways with Development and other colleagues to optimize program impact.
• Manages the departments' Multichannel Contact Center and may supervise departmental student assistants and student giving officers. Distributes work tasks and assignments and delegates, when appropriate.
• Serves as the primary expert and liaison for FIU's online giving platform. As appropriate, create and deploy web assets (i.e lightboxes and homepage heroes etc.) and update fundraising website content. Support and/or implement digital conversion strategies for programs where fundraising is not the primary objective (i.e virtual events, school/unit efforts, etc.).
• Works with various University Advancement departments to coordinate all aspects of the annual Faculty & Staff events and other on campus constituent campaign events. Works with the Director of Development for Ignite and in conjunction with Gift Services & Data Processing departments to oversee data and reporting for the Ignite Campaign and on campus constituent annual giving campaigns.

Bachelor's degree and six (6) years of experience related to community relations, not for profit, fundraising environment and/or related organization with two (2) years of experience in annual giving/ fundraising.

Experience with at least one eCRM or CRM tool, such as Pipedrive, Saleforce, Blackbaud.
Proven donor/customer strategy and communication skills, including experience in creating effective digital and multichannel campaigns and writing for email, mobile, website, digital ads, and social media.
Experience with managing StuOutbound Call Centers,Multichannel Contact Centers, or Omnichannel Contact Centers. Demonstrated experience creating, distributing, and reporting on performance of digital content.

Administrative

$85,000 - $90,000

Begin time: 8:30 AM
End time: 5:00 PM

Required to spend 50% or more of time operating a computer

Criminal Background Check

Ability to work flexible hours as needed.
Ability to work occasional evenings, weekends and at locations outside of the University
Travel to FIU Campus

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.