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Commercial Product Management Leader

Broadway Bank
vision insurance, paid time off, tuition reimbursement
United States, Texas, San Antonio
Dec 28, 2024

Position: Commercial Product Management Leader | Division: Bank Product and Transformation|


Work
Days:

Monday - Friday| Hours of Operation:
8:00am - 5:00pm

Why Broadway Bank:

We are one of the largest independently owned banks in
Texas with offerings in personal and private banking, wealth management,
business banking and mortgage lending.

Purpose of the Position:

Collaborate with key executives and
business partners across a matrixed organizational structure to provide product
management leadership and direction for all Commercial banking products and
services inclusive of Treasury Services and Small Business. Work with the
various bank teams to develop experiences that transcends all customer
interfaces including financial centers, phone, and digital (mobile and online).
Responsible for understanding the key drivers to increase the lines of business
overall profitability. Aligns closely with Marketing & Communications, Sales
Leaders, Information Technology, Innovation and Transformation teams to develop
a strategic vision and ownership of commercial and treasury products and
services, customer growth, and an exceptional experience through an
omni-channel environment. Directs and oversees the comprehensive product management
framework to support the applicable lines of business strategic objectives,
while supporting the bank's overall strategic growth. Maintains an overall
understanding of the commercial banking market and competitors to ensure
Broadway's products and services remain attractive, competitive, and
profitable.

Key Accountabilities:

  • Serves as the product manager for the Commercial Line of Business including Treasury Services.
  • Partner with the EVP LOB leader and commercial sales leaders to achieve the profitability and growth, utilization, and retention goals annually.
  • Ensure all compliance requirements are met in any product, service or marketing initiative.
  • Understands the competitive landscape and commercial products and services offered in the market. Ensure Broadway Bank provides the products services that best meet the needs of its commercial business customers, while aligning with the strategic growth of the bank. Provide an annual update of the competition, their products and services, and any innovations to senior management for their awareness and new revenue/expense savings opportunities.
  • In conjunction with Commercial leadership, leads the development of key market commercial segmentations and prioritizations based on Broadway's customer growth strategy and preferred market differentiation. Monitors market trends and provides pricing recommendations and product changes for Treasury Services. Provides oversight, interpretation, and application of all product and market analyses and reports.
  • Aligns closely with
    Marketing and Communication to develop an ongoing marketing plan to achieve
    growth targets and increased customer penetration, as well as lead generation
    for prospective customers.
  • Provides strategic
    direction regarding customer needs and objectives and Broadway Bank's
    differentiation in the marketplace.
  • Works closely with the credit, operations, bank LOB leaders, Sales Enablement and other support teams to create a superior and holistic customer service experience; thereby strengthening relationships with Broadway and increasing acquisition, utilization, and retention across targeted demographics and markets.
  • Provides leadership to strategic initiatives across all commercial products and services in direct support of the EVP Commercial Line of Business leader. Collaborate with business partners to ensure tools, applications, products, services and other features are available for customers and new capabilities are prioritized with other bank efforts. Ensures regulatory, compliance, and audit responsibilities are met.
  • Partners with all support teams to ensure timely delivery of new and existing commercial products, services, features, and delivery platforms (i.e., Loan Origination System, CRM).
  • Brings forth well thought out recommendations to introduce new products and services, improve processes, expand channel usage including channel migration strategies where available to improve efficiency, and reduce expenses. Recommendations will include thorough analysis (financial and others) and the appropriate due diligence to the applicable committees or process (Responsible Innovation Committee governance, etc.).
  • Provides analytical trending and modeling support for small business and other credit risk activities as needed.
  • Develops product features by collaborating with technology, digital, design, and subject matter experts across IT, Innovation and Transformation, Operations, Marketing, Legal/Compliance, and other applicable areas.
  • Ensure that recommendations are driven through to implementation, by providing thought leadership and, when necessary, stepping in to lead execution.
  • Responsible for understanding and analyzing the suite of services for Treasury, as well as the overall profitability, and working in conjunction with sales leaders and the LOB leader to make actionable recommendations to improve the growth and deepening of the suite of services.
  • Responsible for managing the relationships associated with products and services, such as Purchase Card, Credit Card, and others to drive increase revenues.
  • Coordinates budget, planning, and sales reporting/tracking of all commercial products, services, and initiatives.
  • Develops and implements analytical frameworks to monitor key performance indicators and quantify and optimize the concrete impact the bank's initiatives are having on key business results.
  • In support of Commercial leadership, helps to conduct regular market and competitive analysis to determine new capabilities and innovations. Assess and recommend capabilities and innovation applicable to the specific bank segments and customers, as well as those intended to drive greater adoption, scale, and efficiencies.
  • Package strategic and analytical insights into clear, concise and "executive-ready" presentations for senior leadership and the board of directors. Provide updates as requested.
  • Responsible for communication with the Board of Directors, executive management, line of business leadership, Sales and Service, iNext, and other support teams regarding commercial products and services.
  • Serves on the Product Pricing Committee and regularly provides updates regarding the commercial banking products and services.
  • Serves as primary contact and business owner for relevant third party vendors and partners.
  • Participates in special projects as requested by the Board of Directors and senior management.
  • May manage a small team of professionals to achieve the goals and targets for Commercial Banking, while working closely with Private Banking and Wealth Management regarding their goals and targets. Align goals and targets with the overall strategic plan of the bank.
  • Fosters a positive and
    engaging work environment for each team member by promoting skill development,
    coaching for improvement and growth, inspiring others through your words and
    actions, ensuring positive morale, and embracing the bank's mission, vision,
    and core values.


Competencies and Skills:

  • Executive level presence and communication style.
  • Broad knowledge of financial services and products with a customer-centric vision.
  • Collaborative communication style effective in a
    cross-matrixed environment.
  • Significant analytical skills and proficiency in tools
    such as excel, Tableau, Essbase, PowerBI, etc.
  • Ability to self-prioritize in a fast-paced environment.
  • Deep knowledge in the laws and regulatory requirements around commercial products and services.

Work Experience Requirements:

  • 7+ years senior-level experience in commercial banking product management and/or development.
  • Commercial branch banking and digital treasury services experience strongly preferred.
  • Demonstrated strong solution-oriented business acumen,
    strategic thinking and execution skills.
  • Demonstrated success in growing a commercial banking business.
  • Demonstrated strong leadership skills.
  • Excellent oral and written communication skills.
  • Knowledge of platform delivery systems.
  • Knowledge of deposit and loan operations are preferred.
  • Knowledge of relationship management software.
  • Strong knowledge of applicable deposit related regulations and compliance requirements.

Education Requirements:

  • Four-year college degree in Finance, Accounting,
    Business administration or related field required, MBA preferred.

Other Qualifications:

  • Experience interfacing with vendors and cross-functional teams.
  • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of Broadway Bank.
  • Ability to work enthusiastically with people outside of their immediate team to drive consensus and results.
  • Energetic and self-driven personality with a persistent desire to learn and grow professionally.
  • Strong influence and negotiation skills.
  • Strategic and creative thinker.
  • Comfortable communicating to the Board of Directors, senior management, and large audiences.

Other Requirements:

  • Experience with Fiserv commercial and
    treasury solutions preferred
  • AAP, CTP, or other relevant certifications preferred
  • Experience with Precision Lender and Abrigo solutions
    preferred
  • Experience with EnAct/EnterAct preferred

We're a culture that offers resources to benefit your
overall health and well-being:

  • Employee Impact Groups
  • Career Development and Mentorship Programs
  • Generous paid time off, minimum 4 weeks
  • Employee recognition, awards, and events
  • Free vision insurance
  • Retirement matching
  • Tuition reimbursement

This job description is not
designed to be a comprehensive listing of duties, responsibilities, or
activities that are required for this job. Duties, responsibilities, and
activities may change at any time with or without notice.

Broadway Bank
is proud to be an Equal Opportunity and Affirmative Action Employer. Broadway
Bank is a drug-free and tobacco-free workplace, with a nicotine-free hiring
policy. All qualified applicants will receive consideration
for employment without regard to race, color, ethnicity, religion, sex, sexual
orientation, gender identity, national origin, disability, protected veteran
status, genetic data or other legally protected status.

Member FDIC

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