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Director of Enrollment Management, Hickory

Appalachian State University
United States, North Carolina, Hickory
Nov 21, 2024
Request to Recruit


Position Title Director of Enrollment Management, Hickory
Location Hickory, North Carolina
Faculty Rank No
Provide Rank N/A
Position Number 099561
Department VC for Enrollment Management - 240000
Position Summary Information


Minimum Qualifications

  • Bachelor's degree.
  • Strong interpersonal and leadership skills.
  • Highly developed organizational and interpersonal skills.
  • Excellent written, oral, and public speaking skills.
  • Results-oriented leader with the energy to work with a sense of urgency.
  • Collaborative team player.
  • Minimum of 5 years of successful experience in higher education positions related to student enrollment, marketing, recruitment, online programs or other related professions, especially those showing experience working with high school students, parents and college going programs.
  • Demonstrated experience executing successful new student enrollment tactics, plans, partnerships, and marketing strategies.

  • CRM experience, perferably with Technolutions/Slate.
  • Skill and comfort working with various communities, religions, languages, and cultural backgrounds.

License/Certification Required
  • Valid Drivers License
Preferred Qualifications

  • Earned graduate degree.
  • Working knowledge of one or more languages other than English.
  • Experience working with transfer students & adult learners
  • Demonstrated ability to lead co-workers to accomplish goals.
  • Empathetic and compassionate ability to work with students, families, and the community.
  • Exceptional communication skills, with the ability to explain and facilitate presentations on complex concepts to a broad range of constituents.
  • Excellent analytical skills in identifying problems, devising solutions, and resolving complex operational issues efficiently.
  • Familiarity with and commitment to best practices and standards.

Essential Duties and Responsibilities


  • Strategic Enrollment Initiatives:

    • Execute new student recruitment plans and develop new external partnerships.
    • Incorporate Hickory faculty and staff into recruitment and retention processes.
    • Coordinate recruitment events and ensure best-in-class campus visits.
    • Develop tactics and strategies for gaining new markets and maintaining enrollment strength.
    • Use data-informed methods to increase access and lower barriers for students and families.




  • Community and Partner Engagement:

    • Build mutually beneficial partnerships with community-based organizations, government offices, schools, and non-profit partners, and others.
    • Engage with the local community to strengthen the reputation of App State and highlight the value of education.



  • Operational Excellence:

    • Produce data, analyses, reports, and presentations to optimize decision-making and success.
    • Share market information with the Vice Chancellor and the Enrollment Management leadership team.
    • Operate effectively within budgetary and human resource allocations.



Type of Position Full Time Position
Staff/Non-Faculty Staff/Non-Faculty
Appointment Type 1.0
Work Schedule/Hours Monday-Friday, 8:00-5:00pm with occasional responsibilities outside of standard hours
Number of Hours Per Week 40
Number of Months Per Year 12
Mandatory Staff No
Suggested Salary Range 80,000-100,000
Physical Demands of Position
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Posting Details Information


Posting Date 11/21/2024
Closing Date 12/08/2024
Open Until Filled No
Evaluation of Applications Begins 11/21/2024
Proposed Date of Hire
Special Instructions to Applicants
For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board:

  • Cover Letter
  • Resume
  • List of three professional references with contact information


Evaluation of applications will begin immediately and continue until the position is filled.
Search Chair Name Kristin Wright
Search Chair Email wrightk5@appstate.edu
Quick Link https://appstate.peopleadmin.com/postings/48816
Posting Number 201501532P
Applied = 0

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