Digital Acquisition Director

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We're seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state's most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary:

As the Digital Acquisitions Director at the Minnesota Star Tribune, you will play a pivotal role in driving the growth of our digital subscriber base. You will lead our onsite growth strategy, focusing on increasing digital subscriptions. Working collaboratively across departments, you will optimize our marketing funnel and develop strategies to drive known users and subscribers. Your responsibilities will include managing a testing pipeline to drive continuous improvement and executing strategic initiatives to build a sustainable subscriber base.

You Will:

• Own the onsite growth strategy at the Minnesota Star Tribune
• Grow known users, specifically registrations and digital subscriptions
• Optimize and grow the marketing funnel, working across departments to develop known user products and values
• Create testing pipeline, owning the process from ideation to execution and optimizations
• Collaborate with team leaders to make strategic recommendations to build a sustainable subscriber base

You Have:

• 5+ years of experience running acquisition campaigns for digital subscription products
• Proven track record of growing subscriber bases and increasing sales
• Data-centric digital marketer with an understanding of LTV and subscriber revenue metrics
• Cross-functional leader that is a strong collaborator and communicator
• Management experience a plus
• Media experience a plus

More about the Minnesota Star Tribune

At the Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here's a snapshot of the exceptional benefits we offer:

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At the Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

Relationships:

• Immediate Supervisor: Senior Vice President, Consumer Growth
• Direct Reports: Acquisition Marketing Manager; Growth Audience Manager