Event Strategy & Engagement Manager

Event Strategy & Planning

• Develop and execute event strategies that align with company objectives to maximize lead generation, customer engagement, and brand awareness.
• Oversee the complete event campaign lifecycle-from pre-event planning to post-event follow-up and continuous optimization.
• Collaborate with cross-functional teams to not only exceed MQL quotas and drive pipeline revenue, but to ensure alignment internally across all event touchpoints.
• Build and manage complex vendor relationships, including partnerships and sponsorships, and ensure flawless event execution.
• Track and deliver KPIs directly tied to revenue generation.
• Integrate events with broader marketing initiatives (content marketing, digital advertising, email campaigns) for maximum impact.
• Lead the planning and execution self-hosted events and user conferences designed to both generate net new logos and strengthen customer relationships.

Event Budget Management

• Use data to track expenses, maximize ROI, and ensure events are delivered within budget.
• Lead sponsorship negotiations to secure cost savings across sponsorships, events, and engagements.

Lead Generation & Engagement

• Design event content and programming that engages prospects and generates high-quality leads for sales.
• Partner with sales and marketing teams to develop targeted pre-event campaigns that maximize attendance and engagement.
• Create and implement post-event engagement strategies, including lead nurturing and follow-up campaigns, to convert attendees into customers.

Reporting & Optimization

• Provide reporting on event performance, including lead quality, engagement metrics, and ROI.
• Continuously refine and optimize event strategies based on insights and data, implementing improvements for future events.
• Utilize data analytics, CRM tools, and marketing automation systems to track event performance and measure ROI.

• Strong project management skills, with the ability to manage multiple events simultaneously.
• Comfortable with being flexible and open to change, handling uncertainties, while still driving forward to meet KPI goals.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
• Ability to develop and execute comprehensive event strategies that deliver both short-term leads and long-term customer engagement.
• Leverage creativity to drive business outcomes through personalized and impactful event experiences.
• Experience creating highly tailored experiences for both prospects and customers.

Location: Remote with some travel (20%)

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all functions, physical demands and skills required of personnel so classified.

• Bachelor's degree in Marketing, Advertising or a related field preferred
• 7+ years of event strategy experience, with a proven track record of planning and executing B2B events that generate revenue.
• Experience managing a large event budget of $150K+ while maximizing impact and delivering events within budget.
• Strong understanding of B2B marketing strategies, lead generation, and customer engagement techniques that have had impact to bottom-line numbers.
• Demonstrated success in using events for lead generation, sales enablement, and brand awareness.
• Demonstrated history with leading and motivating an internal events team, fostering collaboration and ensuring successful event execution.

This posting reflects an existing vacancy that we are actively recruiting for.

Cette annonce correspond a un poste actuellement vacant pour lequel nous recrutons activement.

About Konica Minolta

Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to beranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub One i-Series. For more information, please visit Konica Minoltaonlineand follow it onFacebook,YouTube,LinkedInandTwitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

Salary Disclaimer

Konica Minolta is committed to transparent and equitable compensation practices. Our pay structure is designed to support employee growth, allowing individuals to progress through the salary range as they advance in their role. Actual base pay offered will vary based on a candidate's skills, experience, jobrelated knowledge, geographic location, and specific business needs.

Salaire- A titre indicatif

Konica Minolta s'engage en faveur de pratiques de remuneration transparentes et equitables. Notre structure salariale est concue pour soutenir la croissance des employes, permettant aux individus de progresser dans la fourchette salariale au fur et a mesure de leur progression. Le salaire de base reel propose variera en fonction des competences, de l'experience, des connaissances liees au poste, de la localisation geographique et des besoins specifiques de l'entreprise du candidat.

AI Disclosure

Konica Minolta Business Solutions (Canada) Ltd., or its authorized third-party contractors, may employ Artificial Intelligence technologies to support elements of the recruitment process. Notwithstanding this, Applications are reviewed by our recruitment team, who always make the final hiring decision.

Mention d'utilisation de l'IA

Konica Minolta Business Solutions (Canada) Ltd., ou ses prestataires tiers autorises, peuvent utiliser des technologies d'intelligence artificielle pour soutenir certains aspects du processus de recrutement. Neanmoins, les candidatures sont examinees par notre equipe de recrutement, qui prend toujours la decision finale d'embauche.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Declaration sur l'egalite des chances:

Konica Minolta est un employeur souscrivant au principe de l'egalite d'acces a l'emploi et de l'action positive. Nous considerons tous les candidats qualifies pour un emploi sans distinction de race, de couleur, de religion, de croyance, d'origine nationale, de sexe, de grossesse, d'age, d'orientation sexuelle, de statut de personne transgenre, d'identite de genre, de handicap, d'alienation ou de citoyennete, d'etat civil ou de partenariat, d'informations genetiques, de statut de veteran ou de toute autre caracteristique protegee par les lois applicables

Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.