Manager - SEO & GEO (LUXE)

JobTitle: Manager - SEO/GEO (LUXE)

Division:LUXE

Location: Hudson Yards, New York City

For more than a
century, L'Oreal has devoted its energy, innovation, and
scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in
terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We
are determined to be pioneers in the new beauty tech world, and by
incorporating digital into everything that we do, we are creating a better relationship with our consumers.When
beauty and tech collide, the impossible can happen! Come join our dynamic team!

We are seeking a highly motivated and detail-oriented SEO/GEO Manager
to drive traffic and revenue growth across our
Direct-to-Consumer (D2C) channels. This role requires a solid understanding of the search landscape, including Google and other major search engines, and experience in
executing SEO and paid search activities.

The Manager will collaborate closely with the Director and other team members to ensure effective implementation of strategies.

• SEO/GEO Execution & Support: Assist in the execution of SEO/GEO strategies, encompassing keyword research, content optimization, technical
  SEO/GEO updates, and link building activities. Support the implementation of
  on-page and technical optimizations for our D2C websites.
• Team
  Collaboration:Collaborate effectively with internal teams, including marketing,
  content, product, and technology, to ensure seamless execution of search and affiliate strategies. Support the integration of search metrics and insights.
• Data Analysis
  & Reporting Support:Utilize data analytics tools to monitor performance and provide regular reports on key performance indicators (KPIs) for SEO/GEO.
  Analyze data and provide insights on website traffic, keyword rankings,
  conversion rates, and affiliate commissions.
• Partner Relationship Support: Assist in maintaining relationships with key external partners, including search engines, affiliate networks, and industry
  influencers.
• Search Landscape Monitoring: Stay informed about the latest trends and algorithm updates in the search landscape and the affiliate marketing industry. Share relevant updates with the team.
• Technical SEO Support: Assist in implementing technical SEO recommendations on brand websites,
  including site speed optimization, schema markup, and mobile responsiveness
  enhancements, to ensure a premium user experience.

RequiredQualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2-5 years of experience in SEO/GEO
• Solid understanding of search engine algorithms and ranking factors. Familiarity with keyword
  research, content optimization, technical SEO, and affiliate marketing
  principles.
• Experience with data analytics tools (e.g., Google Analytics, Google Search Console) and reporting.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively within a team.
• Being
  present in the office three days a week is considered an essential function of
  all office-based roles for eligible full-time employees.
• Authorization
  to work in the United States on a full-time, permanent, ongoing basis is
  required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision,
401K), we also offer flexible time off, work from home days, and a pension
plan! Additionally, you will have access to company
perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for
L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for
Discounted Products, and other perks such as Monthly Mobile Allowance,
discounted gym memberships, and ERGs.

Salary Range: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill
level)

* Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

* Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

* Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

* Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)