UI/UX Designer IV (Content Designer)

Imagine shaping the digital future of travel for millions of adventurers worldwide. Partnering with Aquent, a leading enterprise in the travel and hospitality sector is seeking a visionary designer to revolutionize how guests discover, engage with, and experience digital marketing and commercial offerings. In this dynamic role, you will have a profound impact by blending storytelling with technical execution, crafting intuitive journeys that guide and inspire travelers across web and native mobile platforms, and driving engagement at every digital touchpoint.

The Opportunity

This is your chance to be at the forefront of digital innovation. You won't just design interfaces; you will craft seamless, end-to-end guest journeys and directly influence customer decisions, making a tangible impact on business success and traveler satisfaction. Working closely with cross-functional teams, you will integrate cutting-edge AI-assisted design workflows, leverage robust design systems, and bring campaign experiences to life using modern, structured CMS platforms.

What You'll Do

• Translate complex marketing and commercial objectives into intuitive, guest-centered digital experiences, clarifying requirements and connecting goals to meaningful outcomes.
• Create compelling campaign and content designs, shaping narrative structure, visual hierarchy, typography, imagery, and interaction to enhance guest understanding and action.
• Design and assemble dynamic, CMS-driven experiences using structured content, reusable modules, and approved assets within platforms like Contentstack.
• Integrate CMS compositions seamlessly with the design system, applying shared specifications, components, semantic tokens, and brand themes while identifying and addressing gaps.
• Leverage AI-assisted tools to explore concepts, compose interactive experiences, adapt variants, and accelerate iteration, ensuring responsible inspection and correction of generated outputs.
• Maintain clear, versioned campaign specifications, connecting guest intent, message hierarchy, offer references, and technical requirements to ensure traceability and accuracy.
• Design useful campaign and offer variations tailored for diverse audiences, markets, and contexts, defining relevant states and referencing approved sources for claims and terms.
• Ensure coherent guest journeys across all channels, including web, native iOS, and native Android, collaborating with platform teams for channel-appropriate presentation and navigation.
• Build accessibility into every experience, addressing content comprehension, semantic structure, contrast, alternative text, keyboard behavior, and other critical standards.
• Validate rendered experiences through realistic CMS previews and interactive prototypes, verifying content fit, component behavior, theme application, and important states.
• Partner closely with engineering and content teams throughout implementation, contributing reviewable changes and resolving discrepancies between design intent and delivered functionality.
• Support the full lifecycle of digital content, from release and maintenance to retirement, performing publishing activities and verifying live experiences.
• Evaluate effectiveness using research, analytics, and experimentation, helping define measurement needs and using insights to continuously improve or refine experiences.
• Contribute to reusable patterns, templates, and specifications, making it easier for colleagues to deliver consistent, high-quality work independently.

Must-Have Qualifications

• Strong portfolio demonstrating expertise in campaign and content experience design, showcasing visual storytelling, art direction, hierarchy, typography, interaction, and brand expression, with clear explanations of decisions, individual contributions, iteration, and measured outcomes.
• Proven experience designing and delivering digital experiences through structured or headless CMS platforms, such as Contentstack, including working with content models, reusable modules, and variants.
• Practical fluency with design systems, including understanding reusable components, semantic tokens, themes, documented behavior, and contribution processes.
• Hands-on experience with AI-assisted design and building tools, demonstrating the ability to create, explain, and modify functioning interactive experiences by supplying context, inspecting generated work, diagnosing problems, and correcting results.
• Expertise in accessibility and channel-aware design, capable of creating responsive, understandable experiences and validating relevant accessibility behaviors across web, native iOS, and native Android.
• Experience with evidence-based iteration, utilizing research, usability evaluation, analytics, or experiments to drive business outcomes through design.
• Exceptional communication and collaboration skills, with the ability to maintain useful specifications, explain tradeoffs, incorporate critique, manage work independently, and make risks and dependencies visible.