Director of Enrollment Communications

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

University Advancement elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University's distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

The Director of Enrollment Communications serves as a senior strategic leader and subject matter expert within University Communications' Brand Marketing team, overseeing a dedicated enrollment marketing vertical that supports institutional recruitment, enrollment, and student-centered communication priorities. This position works closely with Enrollment Management senior leaders and key campus partners, including Undergraduate Admissions, Financial Aid, the Registrar's Office, the Graduate School, and the Cashier's Office, to understand their needs and to ensure Enrollment Management priorities are represented within strategic marketing plans at the university level.

The Director oversees enrollment marketing campaigns, communication planning, website strategy, CRM communication content, and enrollment-related marketing operations. The Director leads a team of marketing professionals and serves as a strategic consultant to campus partners on enrollment communications, recruitment marketing, onboarding communications, and messaging specific to enrollment management functions.