Strategist, Marketing Analytics & Insights

Title: Strategist, Marketing Analytics & Insights

Location: Fountain Valley, Hybrid

Department: Digital Marketing

Status: Full Time

Shift: Day

Pay Range*: $103,792.00 - $150,592.00/annually

MemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups - consisting of over 200 sites of care, and more than 2,000 physicians throughout Orange and Los Angeles Counties. We are committed to increasing access to patient-centric, affordable, and high-quality healthcare; your personal contributions are integral to MemorialCare's recognition as a market leader and innovator in value-based and other care models.

Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration, and accountability.Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation, and teamwork.

Position Summary

The primary objective of this position is to independently report, analyze, and interpret marketing data to provide actionable insights that drive marketing decisions and performance. This role is responsible for developing reports, dashboards, and analyses that measure campaign effectiveness, market opportunities, consumer behavior, and service line key performance indicators (KPIs). This role will support reporting needs of all marketing tactics (including paid search, SEO, email, lead generation, website, social media, etc).

This role will collaborate with stakeholders across the department to understand business questions, develop data-driven hypotheses, and deliver meaningful insights through reporting and visualization tools.

Additionally, this position will work closely with Information Systems (IS), Decision Support (DS) and cross-functional partners to gain access to extract, transform, and load data to enable actionable insights. The department has started data integration work to bring in disparate data sources to one source of truth, but until then, this person will start off project managing data sources from many different places and supporting the data integration.

This person would also collaborate closely with our partner agencies supporting paid media, web analytics, and search engine optimization, to gather data, validate reporting, and drive optimizations in support of our broader marketing program.

Projected breakdown of roles and responsibilities:

• 60-70% recurring reporting and dashboard development

• 20-30% ad hoc analysis/business questions

• 10-20% data integration/project management

This role reports to the Director, CRM & Analytics on the Digital Team and will work closely with other teams (Service Line, Brand/Partnerships, Communications & Public Relations, Marketing).

Essential Functions and Responsibilities of the Job

• Independently develop, maintain, and enhance recurring marketing performance dashboards, reports, and scorecards that provide visibility into campaign, channel, service line, and department KPIs and support ongoing stakeholder reporting needs.

• Develop, maintain, and continuously enhance recurring campaign, channel, service line, and stakeholder reporting to provide timely visibility into marketing performance and business outcomes.

• Develop, maintain, and continuously enhance recurring campaign, channel, service line, and stakeholder reporting to provide timely visibility into marketing performance and business outcomes.

• Analyze campaign performance across all marketing channels (paid media, SEO, website, email, etc.) and present insights, trends, and recommendations that support optimization and future marketing strategies.

• Utilize Snowflake and other enterprise data sources to develop scalable dashboards, reports, and visualizations (PowerBI) that provide actionable insights and support strategic decision-making.

• Validate and audit data within Snowflake and other reporting systems to ensure data accuracy, integrity, consistency, and reliability across reports, dashboards, and analytics solutions.

• Communicate the relationship between marketing performance and business outcomes, including lead generation, patient acquisition, utilization, revenue, and return on investment.

• As part of the 'marketing engine', respond to ad hoc business questions by conducting exploratory analyses, identifying trends, testing hypotheses, and delivering actionable recommendations to stakeholders.

• Translate complex data into clear and actionable presentations, dashboards, and executive summaries, and confidently present findings and recommendations to senior leadership and key stakeholders.

• Independently manage reporting projects from intake through completion, ensuring accuracy, timeliness, and alignment with stakeholder expectations.

• Collaborate independently with IT, data teams, and external partners to acquire, validate, and integrate data necessary for reporting, analytics, and decision-making.

• Partner independently with external vendors, agencies, and platform partners (paid media, web analytics, SEO) to validate performance data, reporting methodologies, and measurement strategies.

• Project manage data requests, reporting enhancements, and analytics initiatives by coordinating stakeholders, defining requirements, tracking milestones, and communicating progress

*Placement in the pay range is based on multiple factors including, but not limited to, relevant years of experience and qualifications. In addition to base pay, there may be additional compensation available for this role, including but not limited to, shift differentials, extra shift incentives, and bonus opportunities. Health and wellness is our passion at MemorialCare-that includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And there's more...Check out ourMemorialCare Benefitsfor more information about our Benefits and Rewards.