Director - Advocacy & Influence (Paid/Earned), Kiehl's US

Job Title: Director, Advocacy & Influence (Paid/Earned), Kiehl's

Division: Luxe

Location: Hudson Yards, New York City

Reports To: AVP, Head of Consumer Engagement

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

• Vision & Strategic Leadership: Set the overall vision and strategic direction for influencer marketing, aligning with overall business objectives. Lead the development and implementation of innovative influencer marketing strategies across all platforms and formats. Lead with a creative and creator-first mindset on how Kiehl's can continue to break the mold in the highly competitive skincare space.
• Team Leadership & Organizational Development: Lead and manage the influencer marketing team, overseeing all aspects of team performance, budget management, and strategic planning. Foster a high-performing team culture and drive professional development.
• Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships. Have the ability to strategically think about creators as long-term partners and advocates and be able to create lasting relationships with true meaning for both the brand and creator.
• Creative & Entrepreneurial Mindset: Have the ability to understand the dynamic and evolving creator landscape and bring creative and new ideas on how to activate A&I strategy. Think of new ways for the brand to cut through the clutter through culture, creativity, and a viral-first mindset.
• Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns. Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership. Lead both paid and earned A&I functions with a data-led mindset, deep ability to understand content creation, and adapt strategy to maximize true market impact.
• Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including marketing, PR, legal, e-commerce, sales, and product development. Integrate influencer marketing into broader business strategies and ensure alignment with overall brand messaging.

What We Are Looking For

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 7+ years of experience in social media or influencer marketing.
• Experience developing strategic plans, managing large budgets, leading teams, and driving business impact.
• Proficiency in Microsoft Office Suite and social media management platforms.

Preferred Qualifications:

• Social Media Marketing or Influencer Marketing certifications.
• Excellent communication, project management, strategic thinking, and leadership skills.

What's In It For You:

• Salary Range: $138,500-$200,800 base salay
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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