Program Manager Non Tech

Aquent is partnering with a globally recognized technology leader dedicated to creating seamless, impactful customer experiences. This innovative team, a digitally centric B2B brand and performance marketing group, specializes in omnichannel marketing, crafting cohesive and engaging customer journeys. They are passionate about delighting customers with relevant, timely, and personalized communications to enhance purchasing decisions, foster enthusiasm, and maximize the value of their industry-leading products and services. Join us and play a pivotal role in optimizing core business processes, managing strategic initiatives, and enabling leadership with critical insights and infrastructure to scale effectively, directly shaping the future of digital marketing operations.

About the Role: Business Operations & Management Lead

We are seeking a strategic, execution-focused, and self-motivated Business Operations & Management Lead to drive operational excellence and elevate business performance within a dynamic marketing organization. This is an exceptional opportunity to make a tangible impact by optimizing and documenting essential business processes, spearheading strategic initiatives, and empowering leadership with the insights and infrastructure needed for scalable growth. You will be at the forefront of enabling cutting-edge Account-Based Marketing (ABM) programs, leveraging advanced collaboration tools, and integrating AI-driven solutions to streamline execution, enhance decision-making, and automate routine operations. This role is critical in overseeing the completion of process and systems infrastructure, including comprehensive documentation through playbooks and cross-functional process guides. You will collaborate extensively with digital marketing channel managers, customer journey managers, data and analytics managers, and various cross-functional teams executing digital marketing projects, ensuring alignment and driving success through data, planning, and governance.

Key Responsibilities

• Design, implement, and continuously improve scalable processes that support marketing execution, resource planning, and performance tracking.
• Identify operational inefficiencies and lead cross-functional initiatives to drive automation, standardization, and process optimization, enhancing efficiency and supporting marketing scalability.
• Leverage AI tools and platforms to optimize business processes, automate routine tasks, and enhance operational efficiency.
• Manage and maintain operational tools and systems that support workflow management, reporting, and collaboration environments (e.g., Microsoft Teams, Sharepoints).
• Develop and maintain documentation, playbooks, and training resources to support process adoption, consistency, and compliance.
• Document and maintain end-to-end business processes, ensuring clarity, consistency, and accessibility across teams.
• Partner with leadership to drive annual and quarterly business planning, including goal setting, headcount planning, and budget alignment.
• Lead operational reviews and business rhythm activities (e.g., QBRs, MBRs), ensuring data-driven insights and clear action plans.
• Track and report on key performance indicators (KPIs), OKRs, and strategic initiatives.
• Use AI-driven insights and predictive analytics to support strategic decision-making and performance tracking.
• Support vendor and contract management, including onboarding, compliance, and performance tracking.
• Serve as a trusted advisor to senior leaders, providing operational insights and recommendations to support strategic decision-making.
• Lead and participate in pilots on support innovation and improvements.
• Own and manage the rhythm of business (RoB) calendar, including planning and execution of QBRs, MBRs, and leadership reviews.
• Develop and deliver executive-level communications, including business updates, strategic plans, and performance summaries.
• Embody our culture and values.

Skills for Success

• Excellent communication, organizational, and stakeholder management skills.
• Strong analytical and problem-solving abilities with a proven track record of driving operational improvements.
• Demonstrated ability to lead cross-functional initiatives and implement process enhancements.
• Strong understanding of digital marketing workflows, particularly in ABM environments.
• Ability to evaluate and implement AI solutions that drive automation, personalization, and efficiency in marketing operations.
• Experience using AI-powered analytics tools to derive insights and inform business strategies.
• Familiarity with AI and machine learning concepts, tools, and platforms relevant to business operations and marketing.
• Experience managing cross-functional projects and business planning processes.
• Proficiency in Microsoft Teams, Excel, Power BI, and project management platforms (e.g., ClickUp, Asana, Smartsheet).
• Ability to thrive in a fast-paced, matrixed environment with shifting priorities.
• B2B expertise, including knowledge of modern marketing and marketing automation.
• Exceptional verbal and written communication, negotiation, customer service, and interpersonal skills.
• Strong leadership skills, including the ability to lead and manage teams, set vision, inspire collaboration, and manage pressure.
• Effective management skills, including independence, time management, task organization, progress monitoring, quality assurance, and risk management.

Must-Have Qualifications

• Bachelor's Degree in Business Administration, Communications, Marketing, or a related field AND 8+ years of experience in business operations, program management, or marketing operations with demonstrated experience in supporting executive-level initiatives.
• OR Master's Degree in Business, Communications, or a related field AND 4+ years of experience in executive communications, business management, or marketing operations, including experience managing cross-functional initiatives and business planning processes.
• OR equivalent combination of education and experience in business operations, digital marketing, or strategic communications.
• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience leading virtual teams across organizational lines and strong networking/relationship management skills.
• Ability to work effectively with stakeholders from diverse organizations and levels.
• Executive presence and communication skills, with the ability to gain executive buy-in on strategy and report upwards.
• Proven ability to influence without direct authority, understanding stakeholder motivations to drive goals.
• Strategic thinking combined with a strong attention to detail.
• Customer-obsessed mindset, consistently upholding a high bar for customer experience.
• Demonstrated ability to execute high-visibility marketing activities with thorough planning and focused execution.
• Strong preference for candidates with a solid background in the tech industry and a history of stable tenure.

Nice-to-Have Qualifications

• 5+ years of hands-on digital marketing experience in a B2B role.
• Experience in a digital marketing, technology, or enterprise environment.
• Experience supporting ABM programs in a B2B or enterprise marketing environment.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Familiarity with financial planning, headcount management, or vendor operations.
• Lean Six Sigma or PMP certification.
• MBA or advanced degree in business, operations, or a related field.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.