Creative Marketing Strategist

Join a rapidly growing company at the forefront of financial innovation, revolutionizing how consumers manage their money, earn rewards, and engage with digital finance. This leading organization is dedicated to creating intuitive and impactful financial experiences that empower users. They thrive on creativity, data, and continuous innovation, shaping the future of consumer financial services through cutting-edge strategies and a commitment to measurable growth. As a partner with Aquent, you will play a pivotal role in driving impactful creative strategies that directly contribute to user growth and retention, making a profound impact on the future of consumer finance.

This is an exhilarating opportunity to be instrumental in developing and executing campaigns that capture attention, explain complex offerings simply, and motivate action across a wide array of digital platforms. You will directly shape how products are perceived and adopted, continuously generating new ideas, rigorously testing them, learning from performance data, and transforming those insights into increasingly effective creative strategies, directly impacting user growth and engagement. Your work will directly contribute to expanding the user base and enhancing market presence, influencing millions of users and defining the future of digital finance.

What You'll Do

• Develop innovative creative concepts for high-impact campaigns across Meta, Google, YouTube, TikTok, Apple Search Ads, and other paid and organic channels.
• Craft compelling hooks, headlines, offers, scripts, and campaign angles that significantly drive performance and user acquisition.
• Design creative concepts for static ads, dynamic short-form videos, authentic user-generated content (UGC), engaging landing pages, and impactful social content.
• Conduct in-depth research into competitors, market trends, customer pain points, and winning creative strategies to continuously inform and elevate your work.
• Collaborate seamlessly with graphic designers, video editors, content creators, and the broader marketing team to bring visions to life.
• Translate complex financial product offerings into simple, easy-to-understand, and highly engaging creative concepts.
• Rigorously review advertising performance data, identifying key insights on which hooks, messages, and creative styles are most effective.
• Build new creative variations and strategically iterate on top-performing hooks based on real-time performance data to maximize impact.
• Help design and manage a structured creative testing strategy to continuously optimize campaign effectiveness and efficiency.
• Stay ahead of the curve on trends across financial technology, payments, rewards, digital currencies, consumer finance, and social media.
• Ensure consistent messaging and strong brand positioning across all campaigns, reinforcing the company's identity.
• Build and manage robust user-generated content (UGC) networks, specifically focusing on driving direct-response conversions.
• Translate raw marketing directives from leadership into actionable, easy-to-understand creative briefs for production teams, fostering efficient execution.

What You'll Bring

• 3+ years of experience in creative strategy, performance marketing, paid social, or growth marketing, with a proven track record of success.
• Demonstrated experience developing high-performing creative for Meta, TikTok, YouTube, Google, or other key performance marketing channels.
• Strong understanding of direct-response advertising principles and a passion for conversion-focused creative.
• Exceptional ability to distill complex product information into simple, engaging, and persuasive narratives.
• Outstanding copywriting and storytelling skills that capture attention and motivate action.
• Proven experience analyzing ad performance data and leveraging insights to strategically guide subsequent creative iterations.
• Comfort working in a dynamic, fast-moving environment where campaigns and offers are frequently tested and optimized.
• Strong understanding of user-generated content (UGC) and short-form video best practices for maximum engagement.
• Experience in scaling paid social campaigns to achieve significant growth.
• Ability to effectively manage and strategize with a large volume of creators and influencers.
• Proficiency in direct-response metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).
• Experience managing end-to-end creative testing pipelines for continuous improvement.
• B.S. in Marketing or a related field.

Bonus Points

• Experience with one or more of the following: Financial Technology (FinTech), Payments, Consumer Finance, Banking, Digital Currencies / Web3, Rewards or Loyalty Programs, Mobile Applications, or High-Growth Technology Companies.

Portfolio Requirement

Applicants should provide examples of campaigns, advertisements, user-generated content (UGC) concepts, scripts, or creative strategies they have personally developed. Please include examples where you can explain the strategic thinking behind the creative and the measurable results it generated.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.