Marketing Manager

The University of New Mexico College of Fine Arts (CFA)
seeks a collaborative and creative Marketing Manager to lead college-wide
communications, marketing, and outreach efforts that strengthen the visibility
of CFA's academic programs, people, events, and impact. Working closely with
College leadership and its academic and programmatic units, the Marketing
Manager develops and implements communication and marketing strategies that
connect CFA with students, alumni, community members, donors, arts
organizations, and other external stakeholders. The position develops
compelling content across print and digital platforms, including social media,
newsletters, websites, promotional materials, press releases, email
communications, and stories highlighting faculty, staff, student, and alumni
accomplishments. The Marketing Manager also supports coverage of CFA events
through accessible photography and visual content that captures the activity
and character of the College.

Serving as CFA's primary communications and marketing
liaison to University Communication and Marketing (UCAM), the Marketing Manager
provides college-level coordination and guidance for communications and
marketing activities across CFA's diverse units. The position works
collaboratively with departmental and unit-based communications and marketing
representatives to promote consistent messaging, effective practices,
appropriate use of the UNM brand, and coordinated promotion of college
priorities while recognizing the distinct audiences and identities of
individual programs. The Marketing Manager provides oversight and coordination
of CFA web content and digital presence; identifies opportunities for earned
media and external engagement; develops communications calendars and campaigns;
tracks the effectiveness of marketing and outreach activities; and advises
College leadership on communications strategies that advance enrollment,
engagement, reputation, and community connection.

See the Position Description for additional information.

• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

• Demonstrated
  experience developing and implementing integrated communications or
  marketing strategies across multiple platforms, including web, email,
  social media, print, and/or earned media.
• Exceptional
  written and editorial communication skills, with demonstrated ability to
  develop engaging content for varied audiences and purposes, such as
  feature stories, press releases, social media, newsletters, executive
  communications, and promotional materials.
• Experience
  managing social media and digital communications, including content
  planning, audience engagement, content calendars, analytics, and adapting
  content for different platforms and audiences.
• Demonstrated
  experience collaborating across multiple departments, programs, or
  organizational units, including the ability to coordinate the work of
  communications or marketing representatives who may have differing
  priorities, audiences, and areas of expertise.
• Experience
  developing external-facing communications and cultivating relationships
  with media, community organizations, alumni, donors, or other external
  stakeholders, with demonstrated ability to identify and communicate
  compelling organizational stories.
• Experience
  managing website content and digital presence, including working within a
  content management system and applying organizational branding,
  accessibility, editorial, and web-content standards.
• Demonstrated
  visual storytelling skills, including event photography using mobile
  devices or other photography equipment and the ability to select, edit,
  and appropriately use images for social media, web, newsletters, and
  promotional communications.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Applicants must submit a current resume and a cover letter describing their interest in the position and addressing how their experience, skills, and qualifications align with the preferred qualifications. Applicants must also submit a portfolio or work samples demonstrating relevant communications and marketing experience.

Required work samples should include:

Writing Sample: One professional writing sample demonstrating the applicant's ability to communicate a story, announcement, or organizational message to an external audience. Examples may include a press release, feature story, newsletter article, executive communication, or similar piece.
Marketing/Digital Sample: One example of a marketing or communications campaign, social media campaign, promotional piece, newsletter, web feature, or other digital communication. Applicants should briefly identify their individual role in developing the submitted work.
Social Media Samples: Two to three examples of social media content demonstrating the applicant's ability to adapt messaging and visual content for digital audiences.
Visual/Photography Sample: Three to five examples of photographs or visual content created for organizational, event, social media, or promotional use. Professional photography equipment is not required; samples may include content captured using a mobile device.
Applicants may provide samples through a portfolio link or upload individual examples as permitted through the application system. For collaborative work, applicants should clearly identify the components for which they were personally responsible.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.