PR and Influencer Coordinator

PR & Influencer Coordinator

About the Role

We are seeking a highly organized, proactive PR & Influencer Coordinator to support a fast-paced communications team across public relations, editorial, influencer, VIP, and major event initiatives.

This role is ideal for someone who thrives behind the scenes, can juggle multiple priorities, and enjoys bringing high-profile brand moments to life. You will work closely with internal teams, PR agencies, production partners, vendors, talent, influencers, and senior stakeholders to ensure projects are executed seamlessly from planning through onsite execution.

Public Relations & Editorial

• Monitor daily press coverage and maintain press clippings and coverage reports.
• Track media placements and compile coverage metrics and impressions.
• Support weekly press and social coverage recaps.
• Coordinate editorial sample requests, including product gathering, shipping, and tracking.
• Support seasonal sample orders, press previews, and ongoing sample closet management.
• Assist with developing evergreen pitching angles, franchise stories, and other PR opportunities.
• Support written communications, including talking points, FAQs, briefing materials, and fact-checking campaign and product messaging.
• Capture meeting notes, manage agendas, track action items, and follow up on deadlines.

Influencer & VIP

• Support the day-to-day management of an established creator/influencer program.
• Assist with influencer campaign ideation, talent sourcing, and vetting.
• Coordinate product orders and deliveries for influencer campaigns, VIP seedings, and talent placements.
• Support gifting and product seeding, including archive and special product requests.
• Assist with content review and approval processes.
• Organize and distribute approved content to appropriate internal partners for marketing amplification.
• Help coordinate influencer, VIP, and talent-focused events and content capture.

Events & Major Brand Moments

• Support planning and execution of large-scale fashion, entertainment, editorial, and brand events.
• Coordinate event logistics, guest lists, credentials, seating, vendors, and production needs.
• Support media kits, fact sheets, event materials, show looks, credits, and other press-facing information.
• Assist with gifting for talent, influencers, executives, and other key guests.
• Coordinate photography needs, shot lists, and onsite content capture.
• Support VIP travel, transportation, and car service logistics.
• Serve as an onsite point of contact for internal leaders, talent, guests, agencies, and production partners.
• Coordinate with specialized vendors and cross-functional partners including security, creative, social, visual, catering, floral, and production teams.
• Support agency meetings, milestone planning sessions, brainstorms, and event-related communications.
• Travel to events and surrounding locations when needed.

• Experience in public relations, communications, influencer marketing, events, editorial, talent relations, or brand marketing.
• Strong project coordination skills with the ability to manage multiple deadlines and workstreams.
• Experience coordinating events, activations, press opportunities, or other high-touch brand experiences.
• Strong written and verbal communication skills.
• Exceptional organization and attention to detail.
• Ability to work effectively in a fast-paced environment where priorities can shift quickly.
• Resourceful problem solver who proactively identifies needs and solutions.
• Strong relationship-building and cross-functional collaboration skills.
• Proficiency with Microsoft Office, particularly Excel, PowerPoint, and Outlook.
• Comfortable supporting both strategic initiatives and hands-on administrative and logistical tasks.
• Willingness to support onsite events and travel when required.

• Experience in fashion, beauty, retail, lifestyle, entertainment, or consumer brands.
• Experience supporting influencer, creator, celebrity, VIP, or talent programs.
• Experience with PR agencies, production partners, vendors, or external creative teams.
• Experience with fashion shows, press previews, product launches, editorial events, or major brand activations.
• Familiarity with media monitoring, press coverage reporting, product seeding, gifting, and sample management.
• Passion for fashion, culture, entertainment, influencers, and brand storytelling.

You are someone who is highly organized, proactive, flexible, and willing to jump in wherever needed. You enjoy working behind the scenes to make complex projects look effortless. You're comfortable managing details while keeping the bigger picture in mind, and you can stay calm and resourceful when plans change or last-minute requests arise.

Most importantly, you're a collaborative teammate who takes ownership, anticipates needs, and is excited to help bring major brand moments to life.