Analyst, Digital Marketing

Join a globally recognized leader at the forefront of innovation, where your analytical prowess will directly shape the future of digital engagement. As an Analyst, Digital Marketing, you will be instrumental in transforming complex data into strategic insights, driving significant improvements in campaign performance and product optimization. This is an incredible opportunity to make a tangible impact, leveraging your expertise to uncover critical trends and guide data-driven decisions that resonate across a vast and influential audience.

What You'll Do

• Build, maintain, and optimize sophisticated data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models, to elevate campaign performance, identify emerging trends, and continuously optimize digital offerings.
• Translate intricate model outputs into clear, actionable insights and compelling reports for marketing and product teams, while establishing crucial performance benchmarks across diverse digital marketing channels.
• Develop, maintain, and automate content taxonomies, applying them effectively for precise attribution and comprehensive performance analyses.
• Utilize advanced Natural Language Processing (NLP) and topic modeling techniques to deeply analyze digital consumer feedback and sentiment, providing invaluable insights for internal services and competitive positioning.

Must-Have Qualifications

• Bachelor's degree or equivalent practical experience.
• 1-3 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related analytical field.
• Exceptional ability to communicate complex analytical findings to diverse audiences, including social, creative, marketing, advertising, and data science teams, as well as key stakeholders.
• Demonstrated strong understanding of statistical concepts and methodologies.
• Proficiency in Excel or similar spreadsheet software.
• Robust understanding of social media metrics across major platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook.
• Proven capability to analyze content performance across total, paid, and organic channels.
• Proficiency in utilizing social listening, competitive analysis, and audience/consumer insights tools.

Nice-to-Have Qualifications

• Ability to write and query code in SQL for data extraction and manipulation.
• Proficiency in Python or R for advanced data analysis.
• Familiarity with SEO metrics and performance data.
• Experience in creating and maintaining marketing taxonomies.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.