Content Marketing Manager

Aquent is partnering with a leading organization dedicated to fostering growth and innovation through specialized educational programs. This company is at the forefront of leveraging cutting-edge content strategies to engage and inform a diverse audience, driving significant impact in its sector. Join a team where your expertise will directly shape how valuable knowledge reaches those who need it most, contributing to a mission-driven environment focused on excellence and continuous improvement.

We are seeking a visionary leader to step into a pivotal role, where you will be instrumental in defining and executing our content strategy. This is an exciting opportunity to not only elevate our brand messaging but also to pioneer new approaches in digital engagement. Your work will directly enhance our visibility, drive conversions, and ensure our educational offerings resonate powerfully across all platforms, making a tangible difference in our outreach and impact.

Responsibilities that will make an impact

• Translate complex competitive analysis and internal analytics into sharp, compelling value propositions that differentiate our offerings.
• Design and lead multi-channel content plans specifically engineered to improve organic search rankings and boost Answer Engine Optimization (AEO) visibility across large language models (LLMs).
• Create high-quality, conversion-focused content directly, or produce comprehensive content briefs for internal writers and agency partners, ensuring consistent brand voice and messaging.
• Collaborate closely with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor content performance, AEO placements, and search rankings alongside analytics teams to refine and iterate on content strategies for optimal results.

What you bring to the role

• 5-7 years of progressive experience in content marketing.
• Strong understanding and hands-on experience optimizing search performance and navigating emerging Answer Engine Optimization (AEO) dynamics for large language models (LLMs).
• Proven ability to write high-quality, conversion-focused content or seamlessly brief internal creative partners.
• Experience reviewing competitive intelligence and translating data into actionable messaging campaigns.

Nice-to-haves

• Background in higher education, healthcare/nursing education, or subscription-based service marketing.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.