Product Owner

Join a leading organization in the healthcare industry dedicated to enhancing the well-being of millions. This company is at the forefront of innovation, leveraging cutting-edge technology to deliver personalized experiences that truly make a difference in people's lives. Partner with Aquent to contribute to a mission-driven environment where your work directly impacts customer satisfaction and engagement, fostering healthier communities.

We are seeking a dynamic and skilled individual to take on a pivotal role in shaping real-time customer experiences. This is an exciting opportunity to translate strategic visions into impactful, personalized journeys that directly enhance customer engagement and satisfaction. You will be at the heart of optimizing interactions across various touchpoints, ensuring every customer receives the most relevant and timely information. Your expertise will drive operational excellence and champion continuous improvement in how we connect with our customers, making a tangible difference in their journey with us.

Key Responsibilities and Impact

• Configure, test, deploy, and iterate personalized journeys and campaigns based on strategic business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments using real-time behavioral signals and profile attributes within customer experience platforms.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness, directly contributing to enhanced customer engagement.
• Conduct rigorous quality assurance across journey and campaign components, including events, wait steps, personalization rules, and cross-channel triggers, ensuring flawless execution.
• Monitor journey performance, proactively resolve execution issues, and partner with analytics to refine logic and improve outcomes, driving continuous improvement.
• Serve as a subject matter expert for customer journey optimization and experience platform capabilities, supporting upskilling efforts across the team and fostering a culture of knowledge sharing.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration, shaping the future of customer interactions.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field, or 3-5 years of direct experience within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys and campaigns in marketing automation, customer experience, or similar platforms.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization strategies.
• Effective communicator with the ability to collaborate seamlessly across technical and business teams.
• Comfortable working in agile, pod-based, or cross-functional environments.

Preferred Qualifications

• Certifications in customer experience or journey optimization platforms.
• Familiarity with real-time customer data platforms, data schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.