SEO/GEO Manager- BEAUTY

About Our Client

Aquent is partnering with a globally recognized leader in the beauty industry, a company that shapes trends and delights consumers worldwide. This organization is at the forefront of innovation, constantly seeking new ways to connect with its audience and enhance the digital experience. Joining this team means contributing to a legacy of excellence and playing a pivotal role in evolving how a major brand engages with its customers in the age of artificial intelligence.

About the Role

Are you ready to redefine digital discovery and lead the charge into the future of online engagement? We are seeking a visionary leader to drive the strategic evolution from traditional Search Engine Optimization (SEO) to cutting-edge Generative Engine Optimization (GEO) for a portfolio of beloved beauty brands. In this dynamic role, you will be instrumental in pioneering "Agentic Commerce," ensuring that our brands are the preferred choice for AI agents and Large Language Models (LLMs). You'll architect seamless, brand-aligned conversations and elevate our digital presence by leveraging high-fidelity structured data across a channel-less ecosystem. This is an unparalleled opportunity to shape the future of how consumers discover and interact with products, making a tangible impact on brand visibility and market leadership in a rapidly evolving digital landscape.

Key Responsibilities

• Direct the strategy to pivot brands from traditional search discovery to dominance within Generative AI engines.
• Develop the framework for "Agentic Commerce," ensuring the digital ecosystem facilitates seamless, brand-aligned conversations with LLM partners.
• Lead strategic projects to share high-quality structured data with LLMs, ensuring technical precision in how product information is ingested, understood, and recommended by AI.
• Champion AI Prompting best practices within the team to test, validate, and optimize brand visibility and conversational accuracy.
• Own the end-to-end management and brand-level rollout of GEO measurement and new tracking tools.
• Establish and operationalize the "GEO Accelerator Flywheel"-a continuous process of gathering data-driven insights and sharing with internal teams to drive rapid content updates.
• Manage and develop a specialized team responsible for creating best-in-class playbooks that standardize GEO optimization across all business divisions.
• Lead the community of division stakeholders, acting as a strategic facilitator to simplify complex technology shifts into actionable brand growth strategies.
• Onboard and manage relationships with cutting-edge technology vendors to maintain a competitive advantage in AI and GEO.
• Develop strong relationships with Global counterparts to share their "SEO to GEO" journey, cascade best practices, and their digital transformation roadmap.

Must-Have Qualifications

• 5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and D2C strategy.
• Highly adaptable and technologically curious; ability to learn, test, and master new platforms and AI tools at the speed of the market.
• Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Hands-on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements.
• Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
• Bachelor's Degree required.
• Proficiency in Digital Shelf Analytics and equivalent PIM/DAM platforms.
• Experience with traditional SEO tools (e.g., Conductor) and a deep understanding of emerging GEO measurement platforms.
• Knowledge of Schema.org, JSON-LD, and Knowledge Graphs.

Nice-to-Have Qualifications

• Background in Beauty, Fashion, Luxury, or CPG.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.