Manager, Marketing - Ralph Lauren Fragrances US

Job Title: Manager, Marketing - Ralph Lauren Fragrances US

Division: Luxury Products Division

Location: New York, NY (10 Hudson Yards)

Reports To: Director, Marketing - Ralph Lauren Fragrances

About L'Oreal: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility.

At L'Oreal Luxe, our mission is to provide our consumers with the best products and brand experiences, making each one truly unique. Our portfolio is composed of highly aspirational and multi-expert brands, including Lancome, Yves Saint Laurent, Giorgio Armani, and Ralph Lauren Fragrances.

Job Summary: As the Manager, Marketing - Ralph Lauren Fragrances US, you will drive the day-to-day momentum of our classic World of Polo franchise, our core Baseline Catalog, and our crucial Hallmarks & Gift Sets business. Reporting to the Director of Marketing, you will work in an empowering, highly collaborative environment to lead major product launches, build immersive retailer experiences, and execute highly visible 360 national campaigns.

Key Responsibilities:

• Franchise Management & Campaign Execution

  • Franchise Strategy & Core Launches: Drive day-to-day marketing strategy and 360 campaign execution for the World of Polo franchise and core Baseline Catalog, leading new product launches to capture market share and attract new consumers.
  • Hallmarks & Gift Sets: Lead end-to-end planning, product curation, and campaign execution for Hallmarks & Gift Sets to maximize volume and brand exposure during peak seasonal windows.
  • Cultural & Seasonal Activations: Co-pilot high-impact national activations and content production (including key seasonal campaigns like Father's Day and Holiday animations) to drive brand relevance among diverse consumer audiences.
  • Retailer Partnerships: Partner closely with Sales, Trade Marketing, and retail design teams to implement best-in-class animations across key retail environments (e.g., Sephora, Ulta, Macy's, Amazon).
• Business Operations & Brand Tracking
  • Budget Management: Manage day-to-day tracking and accuracy of allocated A&P budget lines to ensure strong ROI and project deliver.
  • Operational Coordination: Direct operational workflows, coordinating with global development and demand planning teams on launch timelines, item codes, and inventory needs.
  • Market & Competitor Insights: Monitor US prestige fragrance trends, competitor launches, and social media innovations monthly, translating observations into actionable recommendations.

Requirements:

• Experience: 4-6 years of progressive marketing experience. Experience in prestige beauty or the fragrance category is strongly preferred.
• Education: Bachelor's degree required.
• Retail & Consumer Fluency: Strong familiarity with the US prestige beauty retailer landscape and modern omnichannel shopping behaviors.
• Cultural Competency: Strong understanding of digital trends, social platforms, and creator culture.
• Analytical Mindset: Comfortable using data to solve problems, track promotional budgets, and analyze campaign results.
• Collaboration & Communication: A proactive, solution-oriented teammate who thrives in a fast-paced environment and communicates clearly across cross-functional teams.

What's In It For You:

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L'Oreal's internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.