Marketo Operations Specialist

Step into a pivotal role where your expertise will directly shape the digital marketing landscape for a world-renowned enterprise. As a Marketo Operations Specialist, you'll be at the forefront of optimizing complex marketing automation systems, driving personalized customer experiences, and delivering critical insights that fuel global marketing success. Your work will directly enhance campaign efficiency, data integrity, and overall marketing effectiveness, making a tangible difference in how this enterprise engages with its audience.

About Our Client Partner

Aquent is seeking a highly skilled Marketo Operations Specialist to join our team, partnering with a leading global enterprise known for its innovative spirit and commitment to customer experience. This organization operates at a massive scale, leveraging cutting-edge tools and strategies to connect with millions globally. As an Aquent talent, you'll be part of a team that supports their ambitious marketing goals, working within an environment that values innovation, precision, and impact.

Elevate Marketing Automation Excellence

Are you a marketing automation expert ready to elevate marketing excellence within a dynamic, high-impact environment? This is an exciting opportunity to apply your deep technical knowledge to influence critical marketing operations, drive personalized customer experiences, and provide the analytical foundation for informed decision-making. You will be a hands-on operator, owning the administrative and build tasks for a sophisticated marketing automation platform, ensuring its peak performance and strategic alignment. Your contributions will directly enhance campaign efficiency, data integrity, and overall marketing effectiveness, making a tangible difference in how this enterprise engages with its audience.

Key Responsibilities

• Manage and maintain all aspects of the marketing automation platform's administration, including workspaces, partitions, roles, permissions, and overall instance health.
• Design, build, and execute smart campaigns, encompassing both batch and trigger methodologies, with meticulous attention to flow steps, wait steps, and campaign processing priorities.
• Develop and manage smart lists and segmentation strategies, enabling dynamic content delivery and segment-driven personalization.
• Lead the development of emails and templates, utilizing HTML and Velocity scripting, to create modular, dynamic, and localized content.
• Construct landing pages, forms, and programs, leveraging tokens and program templates for efficient deployment.
• Oversee comprehensive data management, including imports, deduplication, list hygiene, field management, and CRM synchronization to ensure data accuracy and consistency.
• Manage and optimize platform integrations, utilizing REST and Bulk APIs, webhooks, and LaunchPoint services.
• Ensure robust deliverability, monitoring sending performance, bounces, and Sent-versus-Delivered behavior.
• Conduct thorough reporting and analytics, coupled with disciplined QA and pre-send validation processes, to ensure campaign integrity and performance insights.

Qualifications for Success

• 5+ years of hands-on experience as a marketing automation platform operator.
• Proven expertise in full platform administration, including instance configuration and health.
• Demonstrated ability to build and manage smart campaigns, smart lists, and segmentation.
• Proficiency in email and template development, including HTML and Velocity scripting.
• Experience with landing page, form, and program creation, including tokens and program templates.
• Strong background in data management, including imports, deduplication, list hygiene, and CRM sync.
• Familiarity with integrations such as REST and Bulk APIs, webhooks, and LaunchPoint services.
• Understanding of deliverability fundamentals, including sending, bounces, and Sent-versus-Delivered behavior.
• Experience with reporting and analytics, and a commitment to disciplined QA and pre-send validation.
• Comfort operating in a complex, high-volume, multi-program marketing automation instance.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.