Marketing Manager

This is an on-site role in Framingham, MA.

Pay Range: $45/hr - $50/hr

About the Company

Partnering with Aquent, we are supporting a globally recognized leader in the retail sector, celebrated for its innovative and dynamic off-price business model. This company is committed to delivering exceptional value and a unique shopping experience to millions of customers worldwide. Join a team that thrives on creativity, collaboration, and a passion for retail, making a significant impact on how consumers discover and engage with their favorite brands.

Make Your Mark as a Brand Marketing Specialist!

Are you a proactive self-starter with a passion for brand building and a knack for impactful storytelling? We're seeking a talented individual to join our vibrant marketing team and play a pivotal role in shaping our brand's presence through influencer campaigns and earned media efforts. This is an exciting opportunity to directly influence how our brand connects with audiences, drives engagement, and ultimately contributes to our continued success. You'll be at the forefront of implementing innovative strategies, collaborating with creative minds, and seeing your efforts translate into tangible brand growth and fan engagement. If you're ready to expand your marketing skills and make a significant impact in a fast-paced retail environment, we want to hear from you!

What You'll Do:

• Collaborate on the development of influencer and earned media strategies, crafting engaging, multichannel programs and content to boost brand consideration and attract new audiences.
• Oversee influencer content creation, working closely with internal brand teams, creative partners, and external agencies to ensure content aligns with our business model and is optimized for social-first platforms. This includes writing comprehensive briefs and leading the evaluation, feedback, and approval process for always-on creative.
• Dynamically manage the content calendar across all channels, offering creative recommendations and optimizations informed by merchandise priorities, current trends, and social performance data.
• Partner with our agency to identify, vet, select, and contract a diverse range of ongoing and ad-hoc influencer partners.
• Assist in the execution of earned programming with external agencies, providing creative evaluation, feedback, and approvals. Support agencies in drafting compelling talking points and selecting merchandise for broadcast segments.
• Manage all press release drafts and reviews for key initiatives, and assist in handling inbound press inquiries in collaboration with our agency and global communications team.
• Foster strong partnerships with internal teams, including Legal, Global Communications, Media, and other Marketing functions, to ensure cohesive campaign execution.
• Oversee the daily management of influencer and earned media budgets, including processing invoices, tracking expenses, reconciling monthly projections, and representing the team in budget meetings.

Required Qualifications:

• 4+ years of experience in advertising or marketing, gained either client-side or within an agency.
• Proficiency and a solid understanding of major social media platforms, including Instagram, TikTok, and Facebook.
• Exceptional oral and written communication skills, with the ability to provide clear, constructive feedback grounded in brand strategy.

Preferred Qualifications:

• A strong interest in the retail industry and the unique dynamics of the off-price business model.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.