Copywriter (Ad Copy)

We are seeking a talented freelance Copywriter to join a dynamic central marketing team. In this exciting role, you will be instrumental in crafting compelling narratives that drive engagement and conversion for paid digital campaigns focused on graduate enrollment. You'll have the unique opportunity to blend strategic thinking with creative execution, developing concept-driven copy that guides potential students through their entire journey, from initial awareness to successful application.

**What You'll Do:**

* Collaborate closely with the creative director and marketing team to conceptualize and refine campaign messaging.

* Develop high-performance copy for a variety of digital assets, including paid advertisements, landing pages, thank-you pages, and automated email sequences.

* Shape messaging across multiple campaign phases: awareness, lead generation, application encouragement, and yield.

* Transform complex source materials into clear, persuasive, and audience-specific communications.

* Generate innovative ideas for headlines, hooks, calls to action, and conversion-focused content.

* Partner with design teams to ensure seamless integration between messaging and visual elements.

* Iterate and revise creative content based on stakeholder feedback to optimize performance.

**What You'll Bring:**

**Must-Have Qualifications:**

* Demonstrated freelance copywriting experience with a robust portfolio showcasing digital marketing or ad copy.

* Proven ability to write for conversion and maximize audience engagement.

* A conceptual mindset, capable of contributing to idea development beyond just executing long-form copy.

* Comfort working collaboratively with creative partners in a fast-paced environment.

* Openness to fresh perspectives and innovative approaches.

**Nice-to-Have Qualifications:**

* Experience in higher education marketing, particularly within graduate enrollment or related fields.

* Background in health, nutrition, veterinary, or other complex education sectors.

* Previous agency experience.

**Engagement Details:**

This is a freelance, hourly position. The initial concepting phase is estimated to be approximately 3 weeks, with an expected workload of 10-15 hours per week. There is potential for extension into additional phases, which may include broader content library development and further campaign asset iterations, depending on project needs and feedback.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-ES1