Market Intelligence Manager

Gerber - USA

Market Intelligence Manager

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services... At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn't stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we're always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

For more information, please visitwww.lectra.com.

The key mission of the Analyst/Market Intelligence manager is to provide market, Industry, competitionand account analysis supporting Americas and EMEA's management team. The valuable analysis anddata provided ensure effective planning and execution expediting the achievement of business goals. The role will require researching and writing reports on specific industries, geographic regions and account ecosystems. This means gathering data from a mix of sources including trade publications, company filings, government statistics, interviews with industry contacts and analyzing, synthesizingit into structured presentation. This requires data search, team coordination, deep analysis, andsynthesis.

1. Macro Economy Intelligence
   
   
   
   • To set up macro economy indicators and keep monitoring trends and provide companybusiness impact analysis on monthly basis.
   • Keep tracking and collecting macro economy news and analytical articles, analyzing, synthetizing into a structured presentation with analysis from Lectra point of view
   • Closely follow up with government policy, and association activity to identify opportunities forthe company and provide suggestions and proposals.
   
   
   
   
2. Market and Industry Intelligence
   
   
   
   • Align with corporate team to learn and share methodology and knowledge, analyze local market trends and demand and link our offers for Industry 4.0 to address this challenge.
   • Understand the new market area and evaluate potential for growth of the business.
   • Keep monitoring market and industry movements, activities and analytical articles and sharewith management.
   
   
   
   
3. Competitor Intelligence
   
   
   
   • Align with corporate team to learn and share all existing knowledge of worldwide competitorsand complete with local information.
   • Collect, process, analyze competitor intelligence using the same format and methodology
   • Keep monitoring key competitors' communication, win, movement and evaluate their capabilities, offerings and financial circumstances to share with local management with indepth analysis and attack proposal
   
   
   
   
4. Business Intelligence
   
   
   
   • Analyze customer install base by product mix, by industry, by type of business to gain insightand provide direction and decision foundation for marketing campaign planning.
   • Work closely with Data Marketing to analyze the accuracy of database, recommend andprovide the right segmentation and targeting of the market so as to support the strategicinitiatives of the region.
   • Support sales and marketing team with regular and ad-hoc business analysis, improvementand data requests
   • Support the SalesForce database update for account qualification
   
   
   
   

• The role requires a strong foundation in structured analytical thinking, data modeling, business writing,and understanding how industries work at a macro level
• Bachelor's degree or above in Marketing/Business, economic or statistics preferred
• Excellent written and spoken English skill
• Excellent computer skills, Proficient in advanced Microsoft office including Excel and PowerPoint
• At least 3-5 years or above experience as analyst (and/or market research, strategic analysis,competitive intelligence, business intelligence)
• Proficient is using AI tools

Soft Skills:

• Naturally curious, genuinely interested in how markets, industries, and businesses work
• Energized by challenges
• Detail-oriented, notices what others miss and cares about getting things right, without losing sight ofthe bigger picture
• Structured thinker, instinctively organizes information, frames questions clearly, and builds logicalarguments before diving in
• Self-driven, holds themselves to a high standard and takes initiative without needing to be told whatto look at next
• Analytically rigorous, comfortable working with data, building models, and stress-testing conclusions
• Clear communicator, can translate complex analysis into sharp, accessible writing for a businessexecutive audience

** Lectra is an Equal Opportunity Employer **

It is our policy to foster a workforce that accepts and respects differences. We provide equal employment opportunity for all persons without regard to race, color, national origin, language, religion, age, sex, veteran status, marital status, sexual orientation, gender identity, disability, medical condition, ancestry, citizenship, or political opinion.