Marketing Analyst

Recognizing and valuing diversity strengthens our ability to attract, retain and engage associates and reinforces our relationship within our communities. Our associates are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge and talent that our associates invest in their work represents a significant part of not only our culture, but our reputation and company's achievement as well.

A Centier Associate is someone who embodies a servant heart, is unaccepting of anything less than remarkable service, and is self-motivated and driven to deliver exceptional results.

What are our values? Our Corporate values are Caring, Loyalty, Integrity, Friendship, Fun....who wouldn't want to work for an AWARD-WINNING companythat's built on these pillars?

What about the perks? Access to our Marathon Health Clinics which provide FREE visits & prescriptions, Generous Paid Time Off benefit, Tuition Reimbursement, 401K match, Associate Stock Ownership Plan, Daycare Reimbursement, FREE Onsite Fitness Center/Fitness Reimbursements, Health and Wellness Programs, the ability to have a voice with our Diversity/Equity/Inclusion Council, Career Growth, Work/Life Balance, AND MORE.

Supervisory Duties: None

Summary: The Marketing Analyst plays a critical role in supporting data-driven marketing and sales strategy within our financial institution. This position is responsible for analyzing client behavior, campaign performance, and market trends to inform decisionmaking and drive business growth. The ideal candidate combines strong analytical capabilities with an understanding of financial products, regulatory considerations, and client lifecycle dynamics within banking and financial services.

Key Responsibilities:

Marketing Analytics & Reporting

• Maintain and create dashboards that track campaign performance, lead generation, customer acquisition, and product adoption (e.g. Power BI, Salesforce MCI).
• Analyze marketing funnel metrics and provide insights to optimize conversion and retention.

Customer & Market Insights

• Conduct customer segmentation analysis to support targeting, personalization, and crosssell/upsell strategies.
• Identify trends in customer behavior, market conditions, and competitive positioning within the financial services space.

Campaign Strategy Support

• Partner with marketing managers to design datadriven campaigns and test frameworks (A/B and multivariate testing).
• Measure and interpret campaign and channel results (email, direct mail, digital, etc.) to guide continuous optimization.

Data Management & Compliance

• Ensure data accuracy and integrity within marketing systems, CRM platforms, and analytics tools.
• Work in alignment with Marketing Managers to ensure targeting practices adhere to financial industry regulations (e.g., UDAAP, Fair Lending, GLBA, TCPA).
• Maintain strict confidentiality and secure handling of customer data.

Collaboration & CrossFunctional Partnership

• Collaborate with Product, Sales, Finance, Digital Experience, and Technology teams to support institutionwide initiatives.
• Present findings to senior leaders through clear, compelling visualizations and storytelling.
• Support strategic planning by providing datadriven insights into customer growth opportunities.

Knowledge, Skills, and Abilities:

• Proficiency in analytics tools such as Salesforce MCI, Excel, SQL, Tableau, Power BI, or similar platforms.
• Understanding of SAP based reporting tools.
• Strong PC application skills with knowledge in Microsoft Outlook, Microsoft Word, Microsoft Excel, and Microsoft Power Point
• Experience with CRM and marketing automation systems.
• Strong understanding of digital marketing metrics, web analytics, and attribution models.
• Strong analytical thinking and the ability to translate data into actionable insights.
• Excellent communication, storytelling, and presentation skills.
• Detailoriented, with strong organizational and project management capabilities.
• Able to tie multiple data sets into meaningful action; creating ad hoc reports when necessary.
• Flexible; able to handle change well in a fast-paced environment.
• Knowledge of customer lifecycle modeling, predictive analytics, or marketing mix modeling.
• Ability to perform moderately complex assignments and handle diversified duties and coordination of related activities.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Finance, Data Analytics, or related field.
• 2-5 years of experience in marketing analytics, preferably within a bank, credit union, fintech, or broader financial services environment.
• Experience with financial product marketing (e.g., deposits, lending, credit cards, investments).

What do I do now?

• Apply with us!
• Refer this opening to others!

Disability Accommodation Statement
Centier Bank is an Equal Employment Opportunity/Affirmative Action employer and is committed to providing reasonable accommodations to individuals with disabilities in the employment application process. If you need an accommodation due to a disability to use our online system to apply for a position at Centier Bank, please call us at 219-755-6160 or send us an email at hrcareers@centier.com.

Equal Opportunity Employer/Disability/Veteran
Centier Bankis proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.