Content & Communication Specialist

Job Summary:

Position Emphasis:

The full-time (1.0 FTE) Content and Communications Specialist position serves as the College of Nursing's specialist in content creation for our website, HubSpot newsroom, emails and campaigns, social media channels, and video storytelling.

The Content and Communications Specialist will work closely with the college's marketing team, recruitment team, faculty, student representatives, and alumni to source, develop, and execute content for the college's spectrum of marketing channels, including print, social media, and website. Content created by the Content and Communication Specialist will promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. They are also responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients. The ideal candidate will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environment. This person will act as a backup to the digital communications/website specialist to edit and update pages on the website when the digital communications specialist is unavailable.

Duty Breakdown:

Story Development/Story Telling (60%)

• Conception, copywriting, and creation of compelling, engaging, story-driven content to promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. Content to include articles, press releases, podcasts, graphics, photos, and videos, including writing, editing, and producing for communications platforms, including email, newsletters, magazines, website, presentations, social media, and other promotional materials. Playing a leading role in managing three commencement programs, including program management, writing, proofreading, reviewing, and ensuring print and digital versions are completed on time. This may require attending College events, sometimes outside standard business hours, including graduations, alumni events, lectures, speakers, etc.

Website Content Development (15%)

• Working closely with the marketing team, the Content and Communication Specialist is responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients. This content is driven by site goals and the university's framework (Sitefinity, SharePoint, and Duda), utilizing programs like Siteimprove and WAVE to ensure compliance and accessibility. They are also responsible for crafting simple, conversational content that matches the established voice and tone direction-specifically, an approachable and friendly style that speaks directly to the audience. This position will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environment. It will also act as a backup to the Digital Communications/Website Specialist to edit and update pages on the website when the Digital Communications Specialist is unavailable.

Email Development and Administration (15%)

• Utilizing the campus' email platforms (Marketing Cloud and Salesforce Marketing Cloud), the Specialist will design and write emails for internal and external audiences (Dean's monthly communications, communications for experiential programs directed to community partners, College-wide communications that require a trackable system), ensuring accessibility while tracking emails and providing reports to clients (HR, Academic Programs, Alumni, Student Affairs). It will act as a conduit to the Digital Communications Manager at the Anschutz Medical Campus, who has access to load lists to the system.

Social Media (10%)

• In support of the College's student recruitment and alumni engagement efforts, this position will plan and execute the promotion of the College to increase awareness and engagement among target audiences using social media channels (Facebook, Twitter, Instagram). This work will complement the Marketing Department's larger digital marketing and communication strategy. The position will be able to create video and graphics for social media and have a working knowledge of Adobe Creative Suite (especially Photoshop and Premiere Pro/Adobe Express), and/or Canva.

Examples of Duties Performed:

• Work with the Director to develop compelling, engaging content for the College's communication platforms, including email, newsletters, magazines, the website, presentations, social media, and other promotional materials. The content to be created includes emails, written (print) stories, video stories, presentations, and graphics.

• Network among Nursing College staff, faculty, and students to identify and develop stories.

• Network with other Anschutz Medical Campus communicators to collaborate on stories, repurpose content, and share content with their audiences.

• Develop original content and story ideas, interview students and faculty, write and/or script stories, including social posts to promote the content.

• Must be self-motivated, work quickly, and have an eye for detail and accuracy.

• Identify real-time opportunities to connect relevant cultural trends, current news, and online conversations with the people/work/stories of the college and create engaging content that draws our audience into those connections.

• Rewrite existing website copy to align with brand, voice & tone as part of campus website redesign, and write copy for new web pages/assets as dictated by need and creative direction.

• Translate a marketing strategy through content creation.

• Drive audience growth through strategic creation and implementation of original content.

• Integrate content strategies across relevant channels, including web, social, print, and earned media.

• Work with media relations consultant to develop content for pitches (might include video).

• Work with internal video resources to create authentic videos for social media, the website, and pitching. Take photos and shoot videos, interview students and faculty, and edit the stories for use across the college's media platforms.

• Employ best practices when writing for the web, including search engine optimization.

• Assist in developing content for email journeys for prospective students and alumni.

• Stay current with best practices for new media and social media and adjust writing style to maximize reach.

• Update web content when the CU Nursing Website and Social Media Specialist is unavailable.

• Support the college's web position by serving as a backup responder on the CU Nursing- webmaster email account and responding to emails from faculty/staff as needed.

At the Intermediate level, duties may be more limited in scope and are performed with guidance and direction from other professionals.

At the Senior level, work is performed fully independently.

Work Location:

Hybrid - this role is eligible for a hybrid schedule of three (3) days per week on campus and as needed for in-person meetings.

Why Join Us:

CU Nursing is an amazing place to be. We have the distinct advantage of being a part of a huge medical campus with three incredible hospitals - the VA, the nationally ranked University of Colorado Hospital, and the Children's Hospital Colorado where our nursing students and faculty learn every day. From our beginning 125 years ago as part of the School of Medicine at CU Boulder to our current home at the Anschutz Medical Campus, the college has been a recognized leader in nursing education (ranked #10 in online MS graduate programs by U.S. News & World Report 2023). Our faculty, students and staff have been instrumental in shaping the profession of nursing and teaching the next generation of nurses while treating patients in our own nurse-led clinics. Be a part of an innovative, dynamic, diverse, and exciting workplace -- helping make great things happen. Join us in our quest to boldly transform health together.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package, including:

• Medical: Multiple plan options

• Dental: Multiple plan options

• Additional Insurance: Disability, Life, Vision

• Retirement 401(a) Plan: Employer contributes 10% of your gross pay

• Paid Time Off: Accruals over the year

• Vacation Days: 22/year (maximum accrual 352 hours)

• Sick Days: 15/year (unlimited maximum accrual)

• Holiday Days: 15/year

• Tuition Benefit: Employees have access to this benefit on all CU campuses

• ECO Pass: Reduced-rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications:

Minimum Qualifications:

Intermediate Level:

• A bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.

• One (1) year of professional-level writing and developing content for a higher education organization, non-profit, or news organization.

Senior Level:

• A bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.

• Two (2) years of professional-level experience writing and developing content for a higher education organization, non-profit, or news organization.

Substitution (All Levels): A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year-for-year basis.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications (All Levels):

• Experience creating content to include articles, press releases, including writing, editing, and producing for communications platforms such as email, newsletters, magazines, websites, presentations, social media, and other promotional materials.

• Experience with working with brands/products/services to promote growth and impact of said brands/ /products/services.

• Experience in creating content that is relevant and related to cultural trends across the ever-changing, ever-growing landscape of marketing channels, platforms, and touchpoints.

• Experience in conducting marketing research, such as identifying why and how a topic influences our audience and communicating that effectively through copywriting and content.

• Experience in research, from the driest of topics to trending memes and zeitgeists; identifying why and how they matter to our audience; and communicating that effectively through copywriting and content.

Knowledge, Skills, and Abilities (All Levels):

• Ability to communicate effectively, both in writing and orally.

• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.

• Outstanding customer service skills.

• Attention to detail and ability to follow instructions and problem-solve if issues arise.

• Willingness to learn new technologies/digital platforms and incorporate them into work product.

• High degree of comfort and curiosity when learning new technology.

• Collaborative work ethic and a team player.

• Ability to give and receive feedback in a thoughtful, constructive, collaborative manner, and effectively apply that feedback to the work at hand.

• Highly organized and dependable; able to multitask, work quickly, and effectively manage numerous deadlines.

• Ability to work across a variety of marketing channels, platforms, and touchpoints.

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to the listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

Questions should be directed to: College of Nursing Human Resources at CON.HR@ucdenver.edu

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received within two (2) weeks of the posting date. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as:

• Intermediate Level: $50,185 to $58,716

• Senior Level: $54,254 to $63,477

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.

Total Compensation Calculator

Equal Employment Opportunity Statement:

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine-preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety-sensitive job duties, you must enroll in the occupational health medical surveillance program.