Senior Director, Strategy & Operations

The Senior Director, Strategy & Operations is the operational and strategic backbone of the Marketing organization. In this role, you serve as a right hand to the CMO and lead the Marketing Operations function, owning the operating cadence, planning, performance visibility, and the systems and processes that enable marketing to execute at scale. A major focus of this role is elevating how the organization turns data into insight and insight into action by building a fullfunnel performance narrative that helps executives understand what is happening in the business, why it's happening, and what actions are being taken.

• Lead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems.
• Strengthen crossfunctional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure endtoend alignment on funnel definitions, targets, data, and reporting.
• Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives-not just metrics-across the full funnel.
• Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including tradeoffs and decisions.
• Build reliable fullfunnel measurement (awareness engagement conversion pipeline revenue influence), ensuring KPI consistency and trusted reporting.
• Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executiveready updates.
• Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution.
• Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highestimpact work.
• Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning).
• Lead crossfunctional initiatives with clear owners, milestones, dependencies, and risk management to ensure followthrough and timely delivery.
• Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions.
• Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators.
• Drive spendtoimpact rigor through budgettopriority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation.
• Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution.
• Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks.
• Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
• Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization.
• Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decisionmaking, and accountability.
• Build executivelevel narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact.
• Represent the CMO in select forums as needed, ensuring tight communication loops and followthrough on actions.
• Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AIforward workflows.

• 10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scope.
• People leadership experience, including managing managers (Directorlevel) and building highperforming operations teams.
• Strong analytical rigor and the ability to translate data into executiveready insights, decisions, and action plans.
• Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
• Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritization.
• Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data teams.
• Strong crossfunctional leadership and executive communication skills, with high judgment and discretion.

• Experience in enterprise software and/or complex gotomarket environments with multiple audiences and solutions.
• Familiarity with lifecycle and segmentation operations and demonstrated improvements in conversion and pipeline efficiency.
• Demonstrated experience building datatostory performance narratives that influence executive decisions.
• Proven ability to establish executive scorecard rhythms and operating systems that drive alignment across Marketing, Sales/RevOps, and Finance.