SEO & AEO Analyst

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JobSummary:

We'relooking for a motivated and detail-oriented SEO &AEO Analystto join our SEO & Content Marketing team.In this role, you will work closely with the SEO & Content Marketing leader and crossfunctional partners.TheSEO & AEO Analyst plays a critical role in supporting organic search performance, analytics, and insights across multiple brands. This positionis responsible forgathering, analyzing, and synthesizing data from enterprise analytics tools to evaluate organic search performance, uncover opportunities, and support content strategy. The ideal candidate brings strong analytical thinking, familiarity with SEO/AEO platforms, and an ability to translate complex data into clear, actionable recommendations.

This role alsomonitorsemerging online conversationson platforms likeReddit toidentifytrends, customerquestionsand brand opportunities. The SEO & AEO Analyst partners closely with crossfunctional marketing teams to ensure insights influence campaign strategies, content planning, and customer journeys.

Essential Duties/Responsibilities:

• Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities.
• Create dashboards, recurring reports, and adhoc analyses that summarize key metricsfor organic searchtraffic, engagement,conversionsand visibility.
• Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy.
• Identifystructured data and schema opportunities and partner withthewebteamon implementationto improve AEO visibility.
• Monitor Reddit and other online communities toidentifytrending topics, audience questions, andnew contentopportunities.
• Summarize online sentiment insights and translate them into SEO and content recommendations.
• Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies.
• Assistinidentifyingcontent gaps and underperforming pages to support optimization and refresh cycles.
• Contribute to AIinformed recommendations that enhance visibility, relevance, and engagement across channels.
• Use AI toidentifysearch intent patterns, topic gaps, and semantic opportunities at scale.
• Provide analytical support to personalization stakeholders by evaluating content performance, metadataqualityand audience behavior patterns that inform personalized journey planning.
• Maintain awareness of search engine updates, industry changes, and emerging SEO best practices.
• Support the SEO & Content team with ongoing tasks and evolving business needs.

Working Conditions:

• Hybrid4days/weekintheHoustonoffice
• Open office environment
• Occasional overtime as needed

MinimumRequirements:

• Bachelor's degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field
• 3 - 5 years ofexperience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge
• Strong comfort working with data,spreadsheetsand reporting tools
• Ability to manage multiple projects in a fastpaced environment
• Strong verbal and written communication skills

Preferred Qualifications:

• Handson experience with AEO tools or structured data implementation
• Experience analyzing Reddit conversations or online community behavior
• Familiarity with SEO methodologies, keyword analysis, and competitive research
• Basic understanding of HTML and web publishing

Additional Knowledge, Skills,and Abilities:

• Highly analytical with an ability to turn data into actionable insights
• Organized, processoriented and detailfocused
• Comfortable collaborating with crossfunctional teams
• Curiosity for customer behavior and digital trends
• Selfstarter with strong documentation and follow-through skills

Physical Requirements:

• Lifting, bending, sitting, reaching, standing, manual dexteritymay benecessary

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.