Content Specialist

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JobSummary:

We'relooking for adatadriven and audience-focusedContent Specialist to join our SEO & Content Marketing team. In this role, you will work closely with the SEO & Content Marketing leader and crossfunctional partners.The Content Specialistis responsible formaintaining,optimizing, and enhancing web content across multiple brands and site sections. This role focuses on daily content updates in Adobe Experience Manager (AEM), ensuring accuracy, freshness, and alignment with SEO best practices. The ideal candidate brings strong writingexpertise, editorial attention to detail, and experience managing digital content within a CMS.

This position works closely with crossfunctional partners-including Creative, Web, Brand, and Analytics-to coordinate SEOfocused content initiatives and support campaigns that drive customer engagement across Texas and East regional markets.

Essential Duties/Responsibilities:

• Execute daily content updates in AEM including metadata, internal linking, onpage copy editsandimage attributes.
• Support comprehensive onpage SEO optimization efforts to enhance visibility, engagement, and relevance.
• Refresh content across core site sections including customer content, product pages, comparison pages, community/CSR, partnerships & sponsorships, localizedcontentand blogs.
• Maintain content quality by conductingaccuracychecks, proofreading, and ensuring compliance with brand and SEO guidelines.
• Partner with Content, Web, Creative, and Brand teams to support SEO-driven content projects through briefing, updates, and deployment.
• Track deliverables,monitortimelines, and escalate blockers to ensure on-time completion.
• Maintain documentation including content inventories, link mapping, and content governance frameworks.
• Collaborate with analytics and marketing teams to align content updates with insights and customer journey needs.
• Contribute to AIinformed enhancements that support visibility and engagement improvements.
• Assistpersonalization stakeholders by ensuring AEM content, metadata and tagging are structured in ways that support personalization.
• Provide supporting updates to content components and documentation to help enable personalization developed by crossfunctional teams.
• Stay informed on SEO best practices, content experience trends, and platform updates.
• Provide support to the SEO & Content team as business needs evolve.

Working Conditions:

• Hybrid4days/weekintheHoustonoffice
• Open office environment
• Occasional overtime as needed

MinimumRequirements:

• Bachelor's degree in Communications, Journalism, Marketing, English, Digital Media, or related field
• Strong writing background with3 - 5 years ofexperience editing, proofreading,andmaintainingbrand consistency
• Comfortable working within a content management system; AEM experience preferred
• Understanding of SEO fundamentals and onpage optimization

Preferred Qualifications:

• Familiarity with Adobe Experience Manager (AEM) or similar CMS platforms
• Exposure to enterprise websites or multi-brand content operations
• Experience coordinating cross-functional content projects
• Basic understanding of HTML or web publishing best practices

Additional Knowledge, Skills,and Abilities:

• Excellent written communication and editorial accuracy
• Strong attention to detail and organizational skills
• Ability to manage multiple updates in a fast-paced environment
• Collaborative mindset with strong stakeholder communication
• Curiosity for customer experience, digital content trends, and UX best practices

Physical Requirements:

• Lifting, bending, sitting, reaching, standing, manual dexteritymay benecessary

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.