Advisor, Demand Generation (P3)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world's hardest-to-reach places - over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you're creating positive, irreversible change for children, and the future we all share.

The Role

As the Advisor, Demand Generation , you'll be integral to our work in helping vulnerable children achieve a brighter future. As a key member of the Supporter Growth team, you will play a critical role in driving audience growth and deepening engagement. This role focuses on identifying and converting new audiences into long-term supporters, donors, and advocates through innovative, data-informed marketing strategies.

You'll help ensure a steady pipeline of new supporters through three core areas: lead generation, digital and third-party partnerships, and external audience acquisition. Your work will directly contribute to expanding Save the Children's reach and impact, helping to build a broader, more connected movement for children.

Location

Hybrid - Washington DC, Fairfield, CT or Lexington, KY office locations

What You'll Be Doing (Essential Duties)

• Acquisition Program Strategy & Management (60%):

• Subject Matter Expertise: Leverage market and industry trends, donor research, and audience insights to inform lead generation and acquisition approaches that attract high potential supporters.
• Collaboration with Stakeholders: Partner with the Senior Managing Director and internal stakeholders to plan and execute approved lead generation and audience acquisition programs, contributing insights and recommendations that inform annual growth planning.
• Efficiency Optimization: Manage onboarding, performance, and optimization for established acquisition sources, ensuring lead quality and readiness for downstream activation.
• Acquisition Source Management: Manage onboarding, performance, and optimization for established acquisition sources, including 3^rd party platforms and acquisition campaigns.

• Third-Party Platforms: Collaborate with Marketing & Growth colleagues to optimize impact of supporters generated through third-party digital platforms, such as peer-to-peer and workplace giving donors.
• Lead Conversion Strategy: Collaborate with Supporter Development and channel owners to create lead conversion strategies that nurture prospects into committed supporters. This may include developing seamless and engaging supporter experiences across email, SMS, and other channels.
• Influencer and Celebrity Collaboration: Partner with internal teams, including Talent & Influencer leads, to activate influencer and celebrity driven audiences once they enter a fundraising context, ensuring these sources are integrated into MMF acquisition and activation pathways.

• Analysis & Evaluation - 20%

• Campaign Performance Monitoring: Monitor the performance and spending of lead generation and acquisition campaigns, identifying areas for optimization.
• Testing Strategy Design: Partner with CRO to create and evaluate testing plans across various channels and conversion points, translating quantitative data into actionable recommendations.
• KPI Reporting: Report against key performance indicators (KPIs) related to lead quality, conversion readiness, and early engagement, and translate results into actionable insights to inform future testing and investment discussions.
• Strategic Updates: Actively participate in monthly and quarterly meetings, contributing strategic insights

• Annual Planning & Budget - 10%

• Budget Management: Manage and oversee the program budget, including monitoring and reconciling acquisition and demandgeneration expenses; partner with Finance and AP to ensure accurate processing and provide monthly and annual budget updates and variance summaries to key stakeholders.
• Revenue and Growth Monitoring: Keep a close eye on growth opportunities or threats that impact agency revenue and supporter growth goals.
• Program Support: Undertake other tasks as needed to support program implementation and continuous improvements.




• Operational Enablement - 10%




• Support the operational execution of lead generation and acquisition programs by coordinating inputs, ensuring readiness for launch, and partnering with channel and operations teams to enable smooth delivery and automation.

Required qualifications for the role

• Minimum of a bachelor's degree or equivalent experience, plus at least 5 years of relevant experience
• Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans
• Demonstrated ability to analyze data, interpret trends, and translate quantitative insights into actionable strategies
• Proven successful track record of collaborative work and professional flexibility
• Proven ability to successfully meet communicated deadlines and navigate multiple competing priorities
• Demonstrated communication and problem-solving skills while working with teams across the agency
• Willingness to develop new procedures and processes where they previously did not exist
• Positive attitude and desire to try new ideas
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English

Preferred qualifications for the role

• Experience working with Digital platforms and vendors
• Enhanced people skills and leadership qualities
• Collaborative, solutions-oriented mindset

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $91,800 - $102,600 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $83,725 - $93,575 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $74,800 - $83,600 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Click here to learn more about how Save the Children US will invest in you.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.

If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.