Marketing and Public Relations Professional

Bachelor's degree in a related field or equivalent

• Bachelor's degree in a relevant field such as communications, marketing, public relations, journalism, graphic design, or a related discipline.
• Prior experience working with and communicating effectively to audiences with lived experience related to behavioral health and developmental disabilities.
• Experience translating research, training, or public service initiatives into clear, accessible communications for non-academic or public audiences.

• Excellent written, verbal, and interpersonal communication skills, with the ability to translate complex or technical information into clear, compelling, and audience-appropriate messages.
• Demonstrated expertise in social media strategy and platform management, including content scheduling, campaign execution, and building a cohesive digital and online presence across multiple channels.
• Experience developing and managing content calendars and using analytics to assess performance and inform continuous improvement.
• Strong understanding of best practices for digital engagement, accessibility, and visual storytelling.
• Proficiency with Adobe Creative Suite software, including Illustrator, InDesign, Photoshop, and Premiere Pro.
• Proficiency with Microsoft Office and common digital collaboration tools.
• Ability to work effectively with diverse stakeholders, including faculty, staff, students, alumni, community partners, and external audiences.
• Highly organized, self-directed, and adaptable professional with the ability to manage multiple projects and deadlines simultaneously.
• Demonstrated curiosity and willingness to learn about behavioral health, developmental disabilities, and public systems, and to stay current with evolving digital communication trends.
• Willingness to support occasional evening or weekend activities related to digital engagement or event promotion.
• Alignment with and appreciation for the mission of the Ralston Institute, the College of Family and Consumer Sciences, and the University of Georgia.

• Standard office environment.

• Develop and design visual, digital, and print materials that promote the Ralston Institute's research, training programs, workforce initiatives, and outreach activities in alignment with UGA brand guidelines.
• Translate complex behavioral health and developmental disability topics into clear, accessible, and engaging communications for multiple audiences.
• Strategize, plan, and manage the Institute's social media presence, including content calendars, goal setting, engagement strategies, and analytics reporting
• Develop and implement event-specific digital promotion strategies, including social media campaigns, email communications and website updates, to maximize visibility and participation.
• Monitor communication trends and best practices and apply them to the Institute's digital and social media efforts.
• Collaborate with campus communicators and assist with cross-unit coordination on Institute-related communications.
• Provide social media analytics and content summaries for annual reports, grant reports, and Institute publications.
• Assist with the design and production of Institute reports, briefs, toolkits, and other publications.
• Support the broader Ralston Institute engagement efforts by producing high-quality print, email, and digital materials.
• Ensure that all promotional materials, including flyers, brochures, event graphics, and digital signage, are current and compliant with UGA brand standards.
• Assist with logo approval requests and brand compliance processes.
• Participate in website management efforts to ensure Institute web content is accurate, timely, and reflective of high professional standards.
• Support behavioral health and developmental disability workforce engagement initiatives through targeted content creation and promotion.
• Assist in conceptualizing, marketing, and delivering Institute events, convenings, and public-facing activities.
• Perform other marketing and communications relevant duties as assigned.

• Coordinate with Institute leadership, faculty, staff, and students to support marketing and communications for Institute-sponsored events throughout the year.
• Lead visual and promotional components for key events, which may include statewide convenings, training sessions, public forums, and stakeholder meetings.
• Provide design and communications support for events such as recognition ceremonies, workforce and training events, and collaborative partner gatherings.
• Develop and implement event-specific digital promotion strategies, including social media campaigns, email communications, and website updates, to maximize visibility and participation.
• Capture and curate event-related content, including photos, short videos, and key highlights, for post-event communications and ongoing Institute storytelling.
• Assist with post-event communications, including recap materials, social media posts, and content for reports, newsletters, or the Institute website.