Growth Marketing Manager IV

Marketing Manager - Customer Lifecycle

This is a 12-month, full-time (40 hours/week), hybrid contract role located in Culver City, CA.

Summary

This role supports the Customer Lifecycle team in driving acquisition and activation across multiple Services within a large organization. The Marketing Manager will execute on-device and email campaigns that fuel growth through innovative marketing strategies, cross-functional collaboration, and data-driven decision-making.

Our Ideal Candidate

• 7+ years of experience in growth, lifecycle, or acquisition marketing
• Passion for entertainment and pop culture with a strong foundation in campaign strategy and performance marketing
• Proficient in Keynote, Pages, Numbers, Word, and Excel, with strong project management and organizational skills
• Familiar with email marketing, in-app messaging, segmentation, behavioral triggers, and personalization strategies
• Skilled in collaborating with cross-functional partners including Strategy, Creative, Legal, PR, and Talent teams
• Able to work independently and manage multiple projects simultaneously in a fast-paced, matrixed environment
• Flexible and adaptable to changing priorities, timelines, and stakeholder needs
• Strong written and verbal communication skills with exceptional presentation abilities and attention to detail
• Proactive self-starter who anticipates team needs and navigates ambiguity effectively

Job Description

In this role, you will drive acquisition and retention marketing through coordinated campaigns across email and in-app messaging channels. You'll partner with Strategy, Creative, Legal, PR, Talent, and other cross-functional teams to execute multi-channel campaigns that align with broader business goals. This includes leveraging segmentation, behavioral triggers, and personalization; managing timelines and workflows; maintaining campaign trackers and reporting materials; and ensuring marketing assets are reviewed and approved for partner use.

You will also support campaign intake, manage change requests, conduct creative reviews (including production testing and UAT screenshots/videos), and provide ad-hoc line-of-business support as needed. Additionally, you will gather and analyze post-promotion metrics to measure success and share insights with internal stakeholders to inform optimization and future strategy.

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Background in growth marketing, lifecycle marketing, digital marketing, or performance marketing
• Experience working in entertainment, media, or subscription-based services environments preferred

Additional Requirements

This opportunity is located in Culver City, CA and requires hybrid work

The pay for this W-2 position is $82.10 per hour

This position may be eligible for benefits such as PTO, health and dental insurance, and/or 401(k), depending on tenure and hours worked

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

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