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Job Description
The County Engagement Team at Blue Cross and Blue Shield of North Carolina (Blue Cross NC) builds strong local partnerships and a deep understanding of all 100 North Carolina counties to deliver exceptional service and support to agencies, organizations, and individuals across the state.
The Senior Regional Liaison plays a critical role in this mission by serving as a trusted partner to a designated cohort of North Carolina counties. This role focuses on cultivating meaningful relationships with community leaders, gaining insight into county-specific needs and priorities, and advancing alignment with Blue Cross NC business segments-including Medicaid, Medicare, and the Federal Employees Program (FEP).
As the primary point of contact within assigned counties, the Senior Regional Liaison leads the design, coordination, and delivery of programs, processes, and initiatives that support both community needs and organizational goals. The assigned counties for this role include: Alamance, Davidson, Davie, Forsyth, Guilford, Randolph, Rockingham, Stokes, Surry, and Yadkin.
What You'll Do
Develop and execute strategic,community focused initiatives that advance Blue Cross NC's brand and business objectives, including member outreach and retention. Strategies include, but are not limited to, maximizing access to and quality of health care for community members. Build and maintain a comprehensive understanding of county demographics, resources, challenges, and priorities to inform engagement strategies. Serve as the primary liaison between community stakeholders and Blue Cross NC. Collaborate with principal program managers for public health andfaith based initiatives to implement strategies at the local level. Communicate regularly aboutcounty level activities through thorough reporting and established internal communication channels. Oversee the planning, implementation, and evaluation of programs and community engagement strategies. Identify opportunities for collaboration and alignment that advance community health outcomes and organizational goals. Manage policies and procedures and oversee projects and programs, ensuring objectives are met and deliverables are completed on time. Represent Blue Cross NC at community meetings, events, and forums. Develop and build business cases forcounty level funding initiatives. This role involves frequent community engagement, with about 80% of time spent in the field and regular travel across assigned counties.
*MUST CURRENTLY RESIDE IN ONE OF THE LISTED COUNTIES* What You Bring
Bachelor's degree or advanced degree (where required) 5+ years of experience in related field In lieu of degree, 7+ years of experience in related field
Bonus Points
Excellent written and verbal communication skills to effectively work with diverse groups. Proven track record of community engagement, relationship-building, and program management, with a strong understanding of local or regional dynamics. Ability to identify, analyze, and understand target audiences and their specific program needs. Proven knowledge of policies and procedures to improve program efficiency and effectiveness. Utilize reports and records of activities to ensure progress is being accomplished toward specified program objectives and modify or change methodology as required to redirect activities and attain goals. Ability to own and make needed decisions to ensure the successful resolution of issues, problems, and changes within the program that do not alter or defer significantly from the agreed-upon milestones and major deliverables. What You'll Get
The opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the community Work-life balance, flexibility, and the autonomy to do great work Medical, dental, and vision coverage along with numerous health and wellness programs Parental leave and support plus adoption and surrogacy assistance Career development programs and tuition reimbursement for continued education 401k match including an annual company contribution Learn more Salary Range At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. *Based on annual corporate goal achievement and individual performance. $81,068.00 - $129,708.00
Skills _____________________________________________________________________
JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.
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Blue Cross and Blue Shield of North Carolina
$81,068.00 - $129,708.00
parental leave, paid time off, tuition reimbursement, 401(k)
Feb 20, 2026