Lead Analyst - Growth Marketing Analytics

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are seeking a highly skilled, strategic, and collaborative Lead Analyst to elevate our marketing measurement and analytics capabilities. In this role, you will serve as a critical thought partner across the organization-helping teams understand performance, uncover growth opportunities, and make data-driven decisions.

As a senior member of the analytics team, you will define how success is measured. You will work closely with leaders from different areas to build strategy. You will bring clarity to complex business questions through rigorous analysis. Your insights will influence marketing investment, guide channel optimization, and inform planning, forecasting, and leadership decision-making.

Drive Analytics Strategy & Insights

• Partner with Media, Finance, Product Marketing (PMM), GTM, and Data Science teams to identify high-impact business questions and build analytics initiatives.
• Translate business objectives into clear analytical frameworks that align insights with strategic goals.
• Apply advanced analytics techniques to large, complex datasets to uncover trends, performance drivers, and growth opportunities.

• Evolve and operationalize measurement frameworks across the full marketing funnel.
• Interpret experiments such as A/B tests, incrementality studies, and cohort analyses.
• Evaluate performance across channels and help build investment and optimization strategies.

• Translate analytical findings into clear, compelling narratives tailored to audiences ranging from working teams to senior leadership.
• Deliver actionable insights that inform strategy, planning, and decision-making.
• Provide data-driven recommendations for media planning, budget allocation, and performance optimization.

• Build alignment and momentum across a highly matrixed, cross-functional organization.
• Act as a trusted analytics partner, influencing collaborators through strong communication, credibility, and collaboration.
• Enable teams to apply insights effectively to drive measurable business impact.

Experience & Expertise

• 5+ years of experience in marketing, growth, or performance analytics, ideally supporting full-funnel programs.
• Experience in media or agency environments strongly preferred (paid media, performance marketing, or cross-channel measurement).
• Strong analytical foundation, including trend analysis, opportunity sizing, and experimental development and interpretation.

• Proficiency with SQL and business intelligence tools.
• Ability to work with large datasets and translate analysis into practical, actionable recommendations.

• Excellent communication and storytelling skills, with the ability to simplify complex data for diverse audiences.
• Proven experience collaborating across regions, functions, and levels of seniority.
• Comfortable operating in a matrixed organization and aligning multiple partners.

• Strategic problem solver who integrates data, customer insights, and business context.
• Positive relationship builder who works collaboratively toward shared goals.
• Adaptable and resilient in fast-changing environments, confident navigating ambiguity and evolving priorities.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.