Genesis10 is currently seeking an Integrated Marketing Project Manager with our client. This is a 4 month + contract and 100% remote position. Summary: The client is the world's largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, Client opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters. We trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment. Small businesses are the backbone of the global economy and a critical growth engine for the cleint. As the Integrated Marketing Manager, you will be responsible for the "how" and "where" of our brand story. You will take our foundational brand framework and weave it into integrated, full-funnel campaigns that drive awareness, perception and consideration for our client for Small Business brand and our suite of small business products (Talent, Marketing, Sales, and Premium). You are building a cohesive ecosystem of scalable programs that prove the client is the most trusted partner for a small business owner's growth. Responsibilities:
- Campaign Orchestration:
- Lead the end-to-end execution of integrated GTM campaigns and programs.
- You will align Product Marketing, Media, Creative and Measurement teams to ensure our message is consistent and impactful across all our GTM activations.
- Social & Community Strategy: Define and lead the "LinkedIn for Small Business" social presence.
- You will establish a best-in-class organic social strategy that serves as a lighthouse for the SMB community-focusing on high-value thought leadership, customer spotlights, and community engagement that transforms our brand from a utility to a trusted partner.
- Channel Strategy:
- Partner with the media and social teams to define the optimal channel mix.
- You'll experiment with everything from traditional digital media to community-led initiatives and influencer partnerships.
- Agency Management:
- Act as the day-to-day lead for our creative and media agencies, ensuring work is delivered on time, on budget, and-most importantly-on brand.
- Web & Content Experience:
- Partner with the Brand Director to revamp our Small Business web destination, ensuring it serves as a high-converting "home base" for our audience.
- Measurement & Optimization:
- Own the campaign dashboard.
- In partnership with our Insights team, you'll track Brand Lift, Unaided Brand Awareness (UBA), and ROI to constantly iterate on our tactics.
Requirements:
- Who You Are:
- A "Connector": You thrive in a matrixed environment.
- You can sit between Product, Creative, and Media and speak everyone's language.
- Customer-Obsessed:
- You have a deep empathy for the small business owner.
- You understand their pain points-time, budget, and the need for simplified solutions.
- Data-Informed, Creatively Driven:
- You love a good spreadsheet, but you also have the "gut" to know when a creative concept will truly resonate with an audience.
- Agile & Entrepreneurial:
- You are comfortable with ambiguity and excited by the prospect of building new processes where none exist today
- 6+ years of experience in integrated marketing, brand management, or campaign strategy (ideally in B2B or SaaS).
- Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
Preferred Qualifications:
- BA/BS degree or equivalent practical experience.
- GTM Expertise:
- Proven track record of launching multi-channel campaigns that moved the needle on brand perception or growth.
- Cross-Functional Leadership:
- Experience navigating complex organizations and managing multiple stakeholders toward a singular goal.
- Storytelling:
- Exceptional communication skills with the ability to simplify complex product offerings into a compelling value proposition.
Suggested Skills:
- Marketing
- Communication
- Collaboration
Pay rate range: $77.74 - $88.85 hourly If you have the described qualifications and are interested in this exciting opportunity, please apply! Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10:
- Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
- The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
- Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
- Behavioral Health Platform
- Medical, Dental, Vision
- Health Savings Account
- Voluntary Hospital Indemnity (Critical Illness & Accident)
- Voluntary Term Life Insurance
- 401K
- Sick Pay (for applicable states/municipalities)
- Commuter Benefits (Dallas, NYC, SF)
- Remote opportunities available
For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
|