Digital Content Specialist

Department: Marketing

Location: West Chicago, IL

Minimum Salary: $68,584

Employment Type: Regular Full Time

Shift: 1st Shift

Scheduled Work Hours: 8:30am-5:00pm Monday- Friday

For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud of being awarded the Great Place to Work certification, along with being recognized as a Best Workplace to Work in Chicago and Best Workplace to Work in Manufacturing and Production. We are currently looking for a passionate and dedicated individual to join our team as a DIGITAL CONTENT SPECIALIST. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

We are seeking a resourceful and creative Digital Content Specialist to help bring our brand portfolio to life across ecommerce platforms and digital channels. As part of a lean and highly collaborative marketing team in a fast-paced food and beverage company, you will play a vital role in procuring, creating, and adapting compelling visual and written content that supports both A+ content for ecommerce and social/digital marketing campaigns. The ideal candidate is a concept-driven designer with a strong understanding of digital merchandising, ecommerce best practices, and creative storytelling across platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

A+ Content & Ecommerce Support - 40%

• Design and develop A+ content modules (Amazon, Walmart, Target, etc.) that visually and verbally communicate product value and brand story.
• Collaborate with Marketing and Ecommerce teams to create optimized product imagery, comparison charts, videos, infographics, and enhanced brand pages.
• Adapt content to meet retailer-specific guidelines and syndication requirements, ensuring consistency and compliance.

Content Creation & Asset Development - 30%

• Lead the development, sourcing, and editing of content including:
  
  
  
  • Product photography
  • Lifestyle imagery
  • Short-form video or GIFs
  • Branded illustrations or icons
  • Copywriting and visual storytelling for web/social
  
  
  
  
• Partner with external agencies, photographers, stylists, and freelancers as needed to produce new content that meets brand standards.
• Manage agency relationships and provide creative direction to ensure consistency with brand voice and ecommerce performance objectives.
• Review and support the development of creative briefs for agency partners, ensuring clarity of objectives, brand alignment, and feasibility before submission.

Social & Digital Channel Support - 10%

• Partner with the Social Media Manager to create scroll-stopping visual assets for organic and paid social campaigns.
• Design creative for websites and digital advertising with a consistent brand look, feel, and tone.

Asset Management & Process - 20%

• Maintain an organized content library and digital asset management in partnership with the Marketing Technologist and Salsify lead
• Contribute to monthly content demands and cross-functional marketing timelines.
• Stay informed on industry trends, creative best practices, and consumer engagement strategies.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.

• Professional experience in content creation, digital marketing, and/or social media.
• Proven ability to capture, edit, and publish high-quality content using mobile devices and DSLR cameras.
• Strong visual storytelling skills, including scripting, field production, and interview-style content.
• Ability to work independently and collaboratively, managing real-time content production under deadline.
• Willingness to work flexible hours which on occasion could include nights and weekends.
• Clear creative point of view with flexibility to pivot and incorporate feedback.
• Strong affinity for Jel Sert's brands and an eagerness to experiment and grow new skills.

EDUCATION and/or EXPERIENCE

• Bachelor's degree in graphic design, digital media, marketing or related field required.
• Minimum of 3-5 years of content design, graphic design and/or digital creative experience required.
• Strong portfolio demonstrating expertise in visual storytelling, digital design, and content creation.
• Minimum 3 years B2C digital marketing experience preferred.
• Concept-driven designer with expertise in platforms including Meta, Instagram, X, TikTok, LinkedIn, etc.
• Proficient in Mac OS, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition, Premiere Rush, or Final Cut), HTML and WordPress
• Basic photography, image editing, or video editing skills preferred.
• Familiarity with ecommerce platforms such as Amazon Seller Central and Salsify is preferred.
• Working knowledge of brand standards, layout principles, mobile-first design, and content syndication/tagging.
• Ability to manage multiple projects simultaneously in a fast-paced, team-oriented environment.

KNOWLEDGE, SKILLS AND ABILITIES

• Link to an online portfolio with work relevant to CPG or food & beverage brands is required.
• Understanding of A+ content creation or digital merchandising best practices.
• Experience with tools such as Shopify, Workfront, or other marketing operations platforms.
• Excellent written, verbal, and organizational skills.
• Proactive mindset with strong problem-solving and project management abilities.
• Team player with strong interpersonal skills and a collaborative spirit.
• Ability to optimize website content, including responsive/mobile-friendly image formatting.

BENEFITS & SALARY

The Jel Sert Company is committed to pay transparency and will provide further compensation information during the interview process. The minimum compensation for the Digital Content Specialist is $68,584. Compensation is determined by a candidate's experience, education, skills, training, and the internal equity within our organization. Actual compensation to be paid will be determined upon an offer. In addition to a competitive compensation package, regular full-time corporate employees of Jel Sert are eligible for our extensive benefits programs that can be reviewed here.

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Reaching: Extending hand(s) and arm(s) in any direction.
• Standing: Remaining upright on the feet, particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
• Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to-position.
• Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
• Grasping: Applying pressure to an object with the fingers and palm.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection.
• The worker is required to have visual acuity to operate motor vehicles.

WORK ENVIRONMENT

Office environment and travel up to 10%

FOOD SAFETY and QUALITY RESPONSIBILITIES

Follow applicable procedures and work instructions.

Backup Director of Social Media & Digital Engagement

IMPACT ON JEL SERT SUCCESS

By leading the development of high-impact A+ content, this role directly influences how Jel Sert products are presented across key ecommerce platforms. Through visually engaging and strategically crafted content, the Content Designer helps elevate brand presence, communicate product value, and drive conversion at the digital shelf-making this role essential to winning in today's online retail environment.