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Sponsorship Sales Representative

Forrester Research, Inc.
$62,000 - $100,000We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones,
United States, Massachusetts, Cambridge
60 Acorn Park Drive (Show on map)
Dec 20, 2025

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About the Role

We are seeking a highly motivated and strategic Sponsorship Sales Representative to join our global events team. This role is ideal for a consultative sales professional who thrives in a fast-paced environment and is passionate about building long-term partnerships with leading technology and marketing brands.

As a key member of our sales team, you will be responsible for identifying, developing, and closing sponsorship opportunities across a portfolio of high-profile marketing and technology conferences in North America, Europe, and Asia Pacific.

Key Responsibilities

  • Strategic Sales & Business Development

  • Identify and engage prospective sponsors through research, outreach, and networking.

  • Develop tailored sponsorship proposals that align with client objectives and event goals.

  • Build and maintain a robust pipeline of qualified leads and opportunities.

  • Consultative Selling

  • Conduct discovery calls to understand client needs, challenges, and marketing strategies.

  • Position sponsorship offerings as strategic solutions that deliver measurable ROI.

  • Collaborate with internal teams to customize packages and ensure seamless delivery.

  • Account Management

  • Cultivate long-term relationships with key accounts and stakeholders.

  • Ensure sponsor satisfaction through proactive communication and post-event follow-up.

  • Track and report on sales performance, forecasts, and market trends.

Qualifications

  • Bachelor's degree preferred

  • 3-5+ years of B2B sales experience, preferably in sponsorship, media, event sales or Enterprise SaaS sales.

  • Proven track record of consultative selling and exceeding revenue targets.

  • Strong understanding of marketing and technology landscapes.

  • Excellent communication, negotiation, and presentation skills.

  • Self-starter with a strategic mindset and a collaborative spirit.

  • Experience using CRM tools (e.g., Salesforce, Sales Navigator, ZoomInfo) and sales analytics.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $62,000 - $100,000

We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It's a place where everyone is given the tools, support, and runway they need to go far. We'll be right there beside you, every step of the way.

Let's be bold, together.

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FLSA Status:

Non-Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance

Benefits at a Glance - Cambridge

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