Associate Director of Regional Recruitment and Key Market Strategy

Academic Affairs ("AA") is headed by the Provost and Senior Vice Chancellor for Academic Affairs who serves as the institution's Chief Academic Officer ("CAO") and is responsible for administering academic policies. AA is comprised of each of the university's colleges, schools, and libraries, along with other academic support and administrative units, to include Learner Operations, Research, Innovation and Engagement, Institutional Planning, Assessment and Research, and Global Affairs. Academic Affairs works collaboratively to strengthen ECU's culture of academic excellence in line with our mission to be a national model for student success, public service, and regional transformation.

The Undergraduate Admissions Office is the primary point of contact for a traditional first year student, transfer, or non-traditional adult student seeking admission to East Carolina University. The office is responsible for identifying and recruiting potential applicants with outstanding academic ability and potential and assisting in the application process to completion.

THIS IS A REMOTE POSITION BASED IN RALEIGH OR CHARLOTTE, NORTH CAROLINA, WITH FREQUENT TRAVEL THROUGHOUT ASSIGNED MARKETS, AND PERIODIC TRAVEL TO ECU'S GREENVILLE, NORTH CAROLINA CAMPUS FOR TRAINING, MEETINGS AND EVENTS. EVENING AND WEEKEND WORK IS REQUIRED DURING PEAK RECRUITMENT SEASONS.

The Associate Director of Regional Recruitment & Key Market Strategy serves as a key member of the Undergraduate Admissions leadership team, providing strategic oversight for recruitment, outreach, and enrollment planning across ECU's key markets in North Carolina and surrounding states. Reporting directly to the Director of Undergraduate Admissions, this position leads a regionally distributed recruitment team, develops data informed strategies to meet enrollment goals, and ensures ECU maintains a strong, consistent presence across high-priority markets including the Raleigh and Charlotte metropolitan areas.

The Associate Director of Regional Recruitment & Key Market Strategy supervises all regionally based admissions counselors and provides guidance on both first-year and transfer recruitment efforts within their territories. Working in close coordination with the Associate Director of Transfer Recruitment & Partnerships, this position ensures that regional counselors effectively engage both prospective first-year and transfer students through consistent messaging, partnership development, and yield activities. This position also monitors and assesses key markets across North Carolina and neighboring states, using enrollment data, demographic trends, and institutional analytics to identify emerging markets and recommend strategic investments in recruitment efforts. Through collaborative leadership, data-driven strategy, and a commitment to access and service, this role advances ECU's mission to expand educational opportunity and strengthen enrollment pipelines across the Carolinas and beyond.

Strategic Planning and Oversight of Regional Recruitment - 25%

Develop, implement, and evaluate comprehensive, data-informed recruitment strategies for assigned regional markets, with an emphasis on monitoring key markets in North Carolina and nearby states to identify new growth and yield opportunities. Use demographic and enrollment data to identify high-impact markets and emerging trends for targeted recruitment. Collaborate with the Director of Undergraduate Admissions and other Associate Directors to align regional goals with overall institutional strategy and budget priorities. Monitor and assess recruitment performance through continuous evaluation, analytics, and reporting of funnel metrics (inquiries, applications, admits, and yield).

Supervision and Leadership of Regional Recruitment Staff - 25%

Directly supervise all regionally based admissions counselors across North Carolina and nearby states. Provide leadership, mentorship, and accountability through performance management, professional development, and regular one-on-one meetings. Establish performance benchmarks, travel expectations, and communication standards to ensure consistent outreach and follow-up across territories. Foster a cohesive and collaborative culture among remote staff, emphasizing service excellence, continuous improvement, and alignment with ECU's brand and values.

Regional Relationship Management and Key Market Engagement - 20%

Continuously monitor performance and market conditions in North Carolina and surrounding states to assess competitiveness, identify emerging markets, and guide regional resource allocation. Serve as ECU's senior representative in assigned regions, maintaining high-level relationships with high school counselors, community organizations, and alumni networks. Coordinate regional recruitment events, regional yield programs, and outreach initiatives designed to strengthen ECU's brand presence in key markets. Build partnerships with regional school systems, civic leaders, and business organizations to enhance recruitment opportunities and community visibility. Oversee the implementation of regional marketing and communication efforts in collaboration with ECU's Marketing and Communications team.

Coordination of Transfer Recruitment within Regional Markets - 15%

Collaborate closely with the Associate Director of Transfer Recruitment & Partnerships to ensure consistent and effective transfer recruitment strategies within regional markets. Provide guidance and accountability to regional counselors for community-college visits, partnership development, and communication with transfer-serving institutions. Ensure that regional staff are trained on ECU's transfer admissions policies, articulation agreements, and communication flows for prospective transfer students. Track and analyze transfer inquiries, applications, and yield data within regional territories, and share findings with the Director of Undergraduate Admissions and the transfer leadership team. Contribute to the development of new initiatives that connect first-year outreach with long-term transfer pathways and partnerships.

Data Analytics, Reporting, and Market Evaluation - 10%

Utilize ECU's CRM and institutional dashboards to generate reports on regional recruitment activity, conversion rates, and market ROI. Evaluate event effectiveness, territory coverage, and staff productivity using quantitative and qualitative data. Present insights and recommendations to admissions leadership for data-driven decision-making and resource allocation. Contribute to the annual assessment of ECU's recruitment strategy and enrollment outcomes.

Professional Development, Collaboration, and University Representation - 5%

Represent ECU and Undergraduate Admissions at regional and national professional organizations such as CACRAO, SACAC, and NACAC. Maintain strong working relationships with internal campus partners including Marketing, Operations, and Campus Visits. Serve on committees and task forces that advance university-wide enrollment initiatives and continuous improvement. Demonstrate flexibility and initiative by assisting with departmental initiatives, special projects, and university events as needed.

This position is contingent upon available funding.

Position requires a valid driver's license or the ability to obtain one within 30 days of the date of hire. A valid driver's license must be maintained as a condition of employment. Ability to rent vehicle.

Analytical enrollment reporting and recruitment market evaluation experience.

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information online.

Applicants must be currently authorized to work in the United States on a full-time basis.

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act ( ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/ TTY) or ADA-Coordinator@ecu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.