Senior Digital Marketing Specialist

Reporting to the Manager, Consumer and Service Marketing, the role as Senior Digital Marketing Specialist is responsible for delivering Canadian digital plans supporting the Consumer (B2C). The Sr. Digital Marketing Specialist drives channel choice, education, and revenue generation in the digital field.

The role has responsibilities for managing digital campaigns, content strategy, influencer strategy and social media strategy whilst adopting industry best practices to deliver engagement and response rates in line with objectives. This role is important to the overall operational support of all consumer marketing efforts. The position is team oriented, encourages collaboration and effective communication skills.

As we have an "online first philosophy", knowledge of online channels and platforms is required.

Major Areas of Accountability

Online Marketing

• Develop and execute comprehensive paid marketing strategies aligned with overall business goals.
• Collaborate with cross-functional teams to align campaigns across social, search, and display, email and native channels.
• Make informed digital campaign recommendations based on market knowledge and previous campaign results. Be the paid marketing expert on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
• Manage, review, and create campaigns for organic social content across relevant platforms, overseeing the day-to-day execution of brand strategy and report to the consumer marketing manager
• Utilize Power BI, other analytics tools to measure and report on the performance of online marketing campaigns
• Provide regular reports on key performance indicators and the funnel for both consumer and care; ensure data-driven recommendations for optimization.

Influencer Marketing

• Develop and implement influencer marketing strategies aligned with overall marketing objectives and brand goals.
• Create and execute influencer marketing campaigns that resonate with the target audience.
• Provide influencers with creative briefs, product information, and campaign goals.
• Ensure timely delivery of content and compliance with brand guidelines.
• Monitor and analyze the performance of influencer campaigns using relevant metrics and analytics tools.

Content Marketing

• Drive SEO, including webpage design and optimization for online campaigns.
• Produce consumer-facing educational digital content, including working with internal/external graphic design teams.
• Develop content marketing strategies and goals to generate leads and achieve business targets for new names and product opportunities.
• Collaborate with graphic designers, copywriters, and other team members to produce high-quality marketing materials.
• Utilize Power BI, other analytics tools to measure and report on the performance of online marketing campaigns
• Provide regular reports on key performance indicators and make data-driven recommendations for optimization.

Basic Qualifications

• Bachelor's degree required preferably with focus in business or marketing.

• Digital marketing experience including awareness of best practice, setting up new digital channels and processes in alignment with business strategies. B2C experience preferred.

• Minimum 3 years' experience in paid digital marketing, marketing analytics, content marketing, & email marketing experience, preferably in a related industry
• Experience in creative development and copywriting with strong knowledge of Photoshop and InDesign.
• Experience of digital marketing ranging from SEO/SEM, PPC, Email databases and organic and paid social media.
• Analytical experience to drive customer journey, engagement, and lead conversion rates.
• Excellent communicator; Proficient in Microsoft Office applications including Word, Excel, and PowerPoint, salesforce.com; Google Analytics; Photoshop; Eloqua
• Bilingual preferred
• A passion to make a difference, and to take consumer marketing to the next level

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.
• Financial Security: RRSP plan with company match and financial planning services to help you secure your future.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• Competitive Compensation: The compensation range for this position is $77,000 CAD - $96,000.00 CAD. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.