Content and Promotions Assistant

Organization: YMCA of Central New Mexico

Location: 4901 Indian School Rd NE Albuquerque, NM 87110

An Off-Campus Work-Study Position - MUST have a Work-Study Award

POSITION SUMMARY:
Under the direction of the Director of Community Engagement and Marketing and in accordance with the purpose, policies, and principles of the YMCA of Central New Mexico, The Graphics & Promotional Coordinator plays a vital role in advancing the YMCA's mission through creative design and community engagement. This position combines graphic design expertise with hands-on outreach to promote YMCA programs, events, and membership growth. The ideal candidate will be both a talented visual communicator and an enthusiastic ambassador who enjoys engaging with people and building community relationships.

OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS:
Content Creation & Marketing
* Design visually engaging marketing materials including flyers, banners, digital ads, social media graphics, and print collateral that align with YMCA brand standards.
* Capture and edit photo and video content for use on social media, website, and digital campaigns.
* Create and schedule posts across YMCA social media platforms to promote programs, events, and impact stories.
* Utilize Canva and Adobe Photoshop (with knowledge of Illustrator, Premiere Pro, or similar tools a plus) to produce professional-quality assets for print and digital use.
* Collaborate with staff and program directors to generate meaningful content that highlights member stories, staff achievements, and community impact.

Promotions & Community Engagement
* Canvas nearby neighborhoods and local businesses to distribute materials, encourage partnerships, and increase awareness of YMCA programs and services.
* Host and staff YMCA pop-up booths, fairs, and community events to engage the public and invite them to become members.
* Build and maintain relationships with community organizations, schools, and local partners to expand promotional reach.
* Serve as a brand ambassador, communicating the YMCA's mission of youth development, healthy living, and social responsibility in all interactions.

Collaboration & Administrative Support
* Coordinate with the marketing and membership teams to ensure consistent messaging and branding across all channels.
* Track outreach activities, social engagement, and campaign results to report measurable outcomes.
* Assist with planning and execution of YMCA events, campaigns, and special projects.
* Other duties as assigned.

LEADERSHIP COMPETENCIES:

* Mission Achievement
* Collaboration
* Operational Effectiveness
* Personal Growth

Equivalencies not found for this position

QUALIFICATIONS:

* Minimum 1 year of experience in graphic design or marketing production.
* Proficiency in Canva and Adobe Photoshop (Illustrator and InDesign experience a plus).
* Strong eye for design, typography, and layout composition.
* Excellent interpersonal and communication skills; comfortable speaking with individuals and groups.
* Outgoing personality with the ability to represent the YMCA mission and values in the community.
* Must have reliable transportation, a valid driver's license and auto insurance to travel to local outreach sites.
* Possess a positive and professional attitude.
* Be familiar with the mission statement and core values of the YMCA. Model the core values while working and communicating with other staff.
* A willingness to commit to the mission of the YMCA.
* Follows YMCA policies and procedures, including those related to medical and disciplinary situations, child abuse prevention and emergencies.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

* The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
* Ability to perform all physical aspects of the position, walking, standing, bending, reaching, and lifting up to 50 lbs.
* Position may have to stand or sit for prolonged periods.
This position description is not intended to be all-inclusive. It is understood that the employee will also perform other reasonable business duties if requested. Position descriptions are reviewed periodically and may be revised if deemed necessary. This job description is not a written or implied contract.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.