CRM Campaign Specialist

Position Title: CRM Campaign Specialist

Work Location: Alameda, CA 94502

Assignment Duration: 6 months

Position Summary:

* The CRM Campaign Specialist will play a key supporting role within our organization's Customer Engagement team.

* This will be a temporary position with the potential for full-time work and is ideal for a detail-oriented marketer with experience in CRM platforms and digital campaign execution.

* The specialist will assist in managing day-to-day CRM operations, ensuring continuity of customer communications and campaign performance tracking.

Key Responsibilities:

* Partner with CRM Manager to develop and launch CRM campaigns across email, SMS, and other digital channels using platforms like Braze.

* Experience with advanced CRM platforms (Braze): CRM Marketing understanding with a proven ability to design, execute, and optimize with a strong focus on understanding customer needs and delivering personalized experiences that drive loyalty.

* Segmentation and personalization: The ability to leverage customer data to create targeted, personalized campaigns that engage customers at the right time with the right message. Having experience working within a regulated industry is a bonus.

* Cross functional collaboration: Work closely with marketing, product, regulatory, legal, etc to deliver campaigns and align with business goals. Give clear feedback, direction, and demonstrate strong organizational and project management skills.

* Data-Driven Decision Making: Strong analytical skills to interpret campaign data, and ability to apply insights to optimize lead generation, customer segmentation, and engagement strategies.

Qualification & Experience:

* We are seeking a detail-oriented and data-driven CRM Campaign Specialist to join our Engagement team.

* This role will assist in the execution and monitoring of CRM campaigns, ensuring continuity in customer engagement efforts across digital channels.

* The ideal candidate is a collaborative team player with strong organizational skills and a passion for data-driven marketing.

* Working closely with cross-functional teams, the CRM Campaign Specialist will help execute email and SMS campaigns, maintain audience segmentation, and support reporting needs.

* This role requires strong organizational skills, a collaborative mindset, and a passion for delivering personalized customer experiences in a regulated healthcare environment.