Marketing Specialist (HBC)

Join Our Team as a Marketing Specialist

Kansas City, MO (Hybrid) | Full-Time

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is looking for an Entry-Level Marketing Specialist. Are you a master multi-tasker with a keen eye for detail and a passion for bringing marketing campaigns to life? Do you thrive on crafting compelling narratives, driving engagement, and maximizing brand visibility? If so, we're looking for a dynamic Marketing Specialist to join our innovative team at HBC!

As a Marketing Specialist, you'll be responsible for driving marketing strategy, coordination, and execution across multiple channels. From e-commerce to B2B marketing, this role requires a diverse skill set and a passion for delivering impactful campaigns. You'll oversee the planning, development, and management of promotional content and tactics that elevate our brand and support business growth.

Key Responsibilities:

• Strategy Development: Research, develop, and execute content and tactics for assigned channels. Define creative strategy and deliver compelling storytelling, SEO recommendations, and proof points to creative teams.
• Cross-Functional Collaboration: Partner with sales, product development, and creative teams to align marketing efforts with overall business objectives.
• Execution: Manage campaigns from conception to completion across digital, social media, email, content marketing, and traditional advertising. Coordinate internal and external/freelance resources as needed.
• Data Analysis: Track and analyze performance metrics and customer insights to refine strategies, improve ROI, and report on channel effectiveness.
• Market Research: Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities and develop impactful content and tactics.

Additional Details

Location: Kansas City, MO (in-person role; remote applications not accepted)

Entry-Level Position - ideal for candidates looking to grow their career in marketing

Basic Qualifications

The following are required to be considered for this role:

• Bachelor's Degree
• Minimum of 2 years' experience in a marketing or agency role

Preferred Qualifications

• Strong project management and organizational skills
• Ability to thrive in a fast-paced, collaborative environment
• Experience with digital marketing platforms (Ex: CommerceCloud, Klaviyo, SproutSocial)
• Understanding of campaign touchpoints for lead generation and customer retention
• Excellent analytical, presentation, oral, and written communication skills
• Results-oriented mindset
• Experience with Google Analytics and/or Adobe Analytics
• Working knowledge of SEO and keyword-driven content
• Familiarity with marketing automation tools
• Flexible, adaptable, and comfortable with ambiguity
• Self-motivated, proactive, and growth-oriented
• Strong relationship-building skills with internal teams and external partners
• Ability to contribute independently and as part of a team

This entry-level role is perfect for someone eager to launch their marketing career, gain hands-on experience, and grow with us. If you're ready to take ownership of marketing initiatives and learn in a collaborative environment, we'd love to hear from you!

Want to learn more about Hallmark Business Connections - check out our website:

https://www.hallmarkbusiness.com/

Ready to Apply?

Now's your chance to embrace a future with Hallmark-follow the instructions below to submit your application!

Application Instructions:

• Submit a resume or document showcasing how you meet the basic qualifications.
• Accepted file types: DOCX and PDF.
• Employment is contingent on background checks, drug screening, and eligibility verification.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only please.

Hallmark Business Connections plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business appropriate products we create help make a difference in a world that could use a little more caring.

At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For over 100 years, Hallmark has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection-blending the warmth of in-store experiences with the ease of digital innovation.

We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!

At Hallmark, you'll feel welcomed from day one, whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.

Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices-like yours-to help us grow and evolve. Let's imagine the future of Hallmark together!