Associate, Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About : A Leading WPP Media Brand

Role Summary & Impact

The Associate works in support of the Media Planner and Manager to implement the brand's tactical plan on a day-to-day basis. The is an entry-level position providing support to the planning team while learning through established training programs and on-the-job training. This position involves developing the details of the tactical plan and working with the implementation groups, initiating and maintaining the implementation of those details. To be successful in this role, we expect you to be a team player who has strong communication skills with a positive attitude.

Skills and Experience

• Provide Planners and Managers with the necessary data to make media recommendations and supply substantiated backup information to justify those recommendations.
• Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience.
• Provide maintenance for a media plan once it has been implemented, oversee the launch process and liaise with internal and external partners as required.
• Responsible for all media plan entry into data base, and coordinate with internal/external teams for all campaigns.
• Compile and analyze post analysis data and evaluate site proposals; execute various types of competitive analysis.
• Pull research to support the development of media objectives, strategies and tactics including, MRI/Simmons, Adviews, @Plan, Comscore, Ad Relevance and DART.
• Review industry trades for new sites, innovative and creative ad units and technologies as well as competitive information.
• Update and maintain flowcharts and archives.

• Enthusiastic interest in: Media, Advertising, Digital Communications, Marketing, Business and/or Communications.
• Eagerness to build an exciting career in media to make advertising better for everyone.
• Appreciation and enjoyment for numbers, statistics, and data including Excel as a part of your daily responsibilities.
• Passion to solve problems and improve initiatives with a desire to leverage data and insights.
• A growth mindset with the ability to challenge and stretch so that you learn from both achievements and mistakes.
• Fearless of evolution, change and growth. Willingness to embarrass the spirit of constant improvement to drive personal growth and improved impact to our clients.
• Zest for working with people fosters an environment of inclusion, collaboration and respect by listening, communicating, and influencing through multiple channels of communication.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

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