Senior Field Content Marketing Manager

Summary:

The Senior Field Content Marketing Manager is responsible for creating compelling communications and content to equip the field with marketing capabilities that'll drive sales and plans. An experienced communicator will be responsible for building and executing communication plans to deliver field activation strategies, across multiple programs and campaigns, while partnering with various business lines and stakeholders.

Key Responsibilities

Develops campaign communications and messaging

• In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives

  In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives

• Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities

  Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities

• Lead content development and copywriting on variety of projects and topics

  Lead content development and copywriting on variety of projects and topics

• Use data and insights to optimize marketing plans and strategies as needed

  Use data and insights to optimize marketing plans and strategies as needed

Collaborates on ongoing communications and editorial planning

• Collaborates on execution of content strategy, including on-going editorial planning

  Collaborates on execution of content strategy, including on-going editorial planning

• Partner with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools

  Partner with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools

• Maintain brand standards, copy guidelines and tone of voice for field-facing marketing and communication efforts

  Maintain brand standards, copy guidelines and tone of voice for field-facing marketing and communication efforts

Manages content development

• Oversee content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action

  Oversee content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action

• Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing's objectives

  Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing's objectives

• Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance

  Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance

• Edit content and develop compelling narratives that emphasize the benefits for advisors

  Edit content and develop compelling narratives that emphasize the benefits for advisors

Desired Skills and Experience

• Minimum 5 years of experience with a bachelor's degree in communications, Marketing, Business, or a related field.

  Minimum 5 years of experience with a bachelor's degree in communications, Marketing, Business, or a related field.

• Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar.

  Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar.

• Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and Field.

  Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and Field.

• Demonstrated ability and experience with building PowerPoint presentations, including narrative development.

  Demonstrated ability and experience with building PowerPoint presentations, including narrative development.

• Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.

  Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.

• Ability to simplify concepts for easier advisor understanding.

  Ability to simplify concepts for easier advisor understanding.

• Superior analytical and problem-solving skills. Ability to use data to optimize current programs and processes and identify new opportunities.

  Superior analytical and problem-solving skills. Ability to use data to optimize current programs and processes and identify new opportunities.

• A proven self-starter who's able to self-direct the management and execution of programs from inception through completion - on brand, on time, on budget.

  A proven self-starter who's able to self-direct the management and execution of programs from inception through completion - on brand, on time, on budget.

• Strong foundation of marketing best practices, experience and insights with strong attention to detail.

  Strong foundation of marketing best practices, experience and insights with strong attention to detail.

#LI-Hybrid

Compensation Range:

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We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

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Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups