Manager Media Analytics

The Marketing Media Analytics Manager plays a pivotal role within the Data-Driven Experience (DDX) team, focusing on delivering actionable insights into customer behavior and marketing performance. This individual partners with DDX colleagues, cross-functional teams, and external agencies to develop and implement analytical strategies that evaluate and enhance omni-channel marketing impact. The role involves accelerating marketing test design, conducting customer behavior analyses to identify drivers of success and areas for improvement, and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey, the Manager supports both business growth and customer value for Sherwin-Williams.

The DDX team operates within Sherwin-Williams' Global Architectural Marketing (GAM) division, dedicated to creating a holistic view of customers through data collection, marketing activation, and measurement of marketing effectiveness. In line with DDX's overarching strategy, the Marketing Measurement lead advances the omni-channel experiences for customers of Sherwin-Williams paint stores and Consumer Brand Groups.

We seek a strategic, analytical leader to guide our Media Marketing Analysts in providing comprehensive media measurement, reporting, and insights across both digital and linear channels. The ideal candidate combines expertise in media analytics, a talent for data-driven storytelling, and a proactive approach to emerging industry trends and tools.

This role is essential to supporting multi-channel marketing initiatives for both professional and consumer audiences, spanning retail, e-commerce, and CPG product lines. The Manager ensures media strategies are continuously optimized to maximize performance across paid, owned, and earned channels.

Key Responsibilities

• Lead and mentor a team of media analysts focused on campaign performance, media mix modeling, and ROI analysis across B2B, B2C, and CPG segments.
• Oversee the development and delivery of regular reporting dashboards and ad hoc insights to inform media strategy and investment decisions.
• Ensure the team maintains a deep understanding of both digital and linear media best practices, emerging platforms, and evolving measurement methodologies.
• Collaborate with cross-functional teams including media planning, brand marketing, e-commerce, retail operations, and data science to align on KPIs and optimize media effectiveness.
• Evaluate and implement tools and data sources that enhance the team's ability to deliver timely, accurate, and actionable insights.
• Translate complex data into clear, compelling narratives for executive stakeholders.
• Emerging Focus Areas
• Stay ahead of howAI-powered searchis reshaping the digital media landscape-impacting paid, organic, and search strategies-and guide the team in adapting measurement frameworks accordingly.
• LeverageCAPI (Conversions API) data feedsacross major digital platforms (e.g., Meta, Google, TikTok) to improve attribution accuracy, optimize campaign performance, and ensure data resilience in a privacy-first environment