New 
Advertising Technology (AdTech) Signal Engineer
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 26, 2025 | |
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OverviewWe are looking for an Advertising Technology (AdTech) Signal Engineer to join our AdTech team. This role will be instrumental in architecting and operationalizing the signal infrastructure that powers attribution, optimization, and performance visibility across our marketing ecosystem. As we unify web and app data into a single view of marketing effectiveness, this position will lead efforts to increase signal fidelity and accelerate data delivery speed, enabling more accurate optimization and faster decision-making across Media, Data Science, and Analytics teams. The Advertising Technology (AdTech) Signal Engineer will partner closely with Engineering, Media Operations, and Platform teams to lead the strategy and execution of Mobile Measurement Partner (MMP) and On-Channel Integration (OCI) systems - including platforms like AppsFlyer, Adjust, and Meta Conversions Application Programming Interface (API). This role requires a mix of data engineering knowledge, privacy-compliant system design, and deep understanding of mobile and digital measurement frameworks such as Apple's App Tracking Transparency (ATT) and SKAdNetwork (SKAN) to ensure accurate, compliant, and scalable signal flows. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesDesign, build, and scale AdTech signal infrastructure supporting Mobile Measurement Partner (MMP) and On-Channel Integration (OCI) integrations across major media platforms.Lead end-to-end strategy and execution of mobile attribution integrations and similar partners to ensure accurate event collection, attribution, and data activation.Unify cross-platform (web + app) conversion and engagement data to enable consistent performance measurement and cross-channel attribution.Collaborate with Data Engineering and Analytics teams to design schemas and APIs that standardize event taxonomies and signal definitions across systems.Build observability, monitoring, and validation frameworks to ensure accuracy, consistency, and uptime for all signal flows.Partner with Media, Engineering, and Privacy teams to ensure integration is optimized for both compliance and marketing performance objectives.Document integration patterns, operational best practices, and monitoring protocols for sustainable, scalable management of AdTech data flows.Embody our Culture and Values | |